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The 7 Top Writing Tips You Need to Know About for 2024

PRSay

If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1. So how can you best bring more human intelligence to your writing?

Writing 193
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4 Headline Mistakes to Avoid

PRSay

To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Instead of: Weather update Write: Work from home tomorrow Please stay safe and warm during Detroit’s snow emergency, parking ban Stop ing-ing.

Chemicals 177
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The Ins & Outs of Book Writing

Karen Freberg

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce. Wilde should play to a national TV audience. The debacle was not his fault.

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Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Grab your favorite beverage , writing instrument of choice, your favorite easy chair and a relaxed mindset. Here is an example of a powerful elevator speech from a former student. “I

Chemicals 271
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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. The crisis communications plans I write most frequently give a company one hour or less from the flashpoint of the crisis before a public statement must be made, with the understanding that in a world of social media, this is fifty-nine minutes too slow.

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Why Online Reputation Insults Feel So Good to Attackers

Reputation Specialist Michael Toebe

If we write a demeaning comment and it is rewarded with likes and positive feedback, the social approval can result in the release of dopamine or oxytocin and that feels good. Writing in Psychology Today What Christine Marie , Ph.D., Punishing an individual that violates our ideology can feel positive. Christine Marie, Ph.D.