Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). Promote Social Media to the Integrated Communications Bullpen. Integrated Communications: Sink or Swim. yellow brick road. Fundraising: To Email or Not to Email.

Communications 42

Communications Retail Banking Mobile 42

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. Rethinking events Corporate events will never be the same again. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Here the opportunity is growth and new markets.

Crisis 78

Crisis Agency Enterprise Local 78

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. The takeover of grocery and retail shelves by green and/or pink products is actually harmful. Developing New Community Outreach Metrics.

Community 28

Community Marketing Retail Measurement 28

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Shift Communications

JULY 29, 2020

Now, returning means learning new ways to collaborate, communicate and lead while bridging the distance. This must all be clearly defined and communicated to help everyone embrace the new reality with positivity. Have you widened the aperture on the communities you serve and the impact you have on your team and the world?

How To 78

How To Retail Employee Community 78

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. I led the communications throughout the campaign. It feels great.

Sports 113

Sports Travel Television Agency 113

Landis PR

JUNE 28, 2021

It happened because of a renewed commitment to corporate social responsibility and a new commitment to build a culture of care for customers. Despite their own challenges to stay open, many owners turned their restaurants into community kitchens, helping to feed everyone from first-responders to families facing economic hardships.

Industry 85

Industry Retail Employee Crisis 85

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline.

Local 120

Local Retail Newspapers Sports 120

Shift Communications

FEBRUARY 23, 2017

Keeping your thumb on the pulse of the media landscape and being ready to react as opportunities arise is critical to securing coverage outside of major corporate or product news—you never know when your evergreen pitch will turn into a feature opportunity. Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

MaccaPR

JANUARY 8, 2021

Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. He pointed admiringly at Walmart’s corporate blog. What happened here?,”

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

NOVEMBER 16, 2018

One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. For instance, the store features a more open layout and low-glare surfaces in order to facilitate visual communication. Located at 6th and H Street in Washington, D.C. ,

Education 50

Education Retail Sports Groups 50

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MARCH 11, 2016

at a retail store that the number of people who walked by window matters. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. shonali A2, p.2 2 – Try telling a mgr. Sales matter. Gerard Corbett chimed in: A2.

Measurement 40

Measurement Meeting Comparison Banking 40

Solo PR Pro

MAY 1, 2018

Good: I work with retailers on merchandising. If you are the world’s foremost communications advisor to sovereign wealth funds, you can dominate the niche. Narrowcast – Technology allows us to communicate with large amounts of people because it automates repetitive tasks. Who do they call for communications help?

How To 40

How To Case Study Technology Conference 40

Bianchi Biz Blog

APRIL 5, 2021

I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community.

Automotive 66

Automotive Web Meeting Media 66

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. Adobe: Harnessing Data Power Adobe’s forecast of $221.8

Examples 116

Examples Energy Retail Product Launch 116

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

MAY 8, 2013

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. To the point where our body language communicates such negativity that they’d rather be anywhere else but in front of us? But bored to the point where we make customers feel uncomfortable?

Technology 92

Technology Customer Service Retail Software 92

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. Tell me more about it. What’s its purpose?

Ethics 82

Ethics Community Conference System 82

Flatiron Communications

JANUARY 14, 2015

You’d be hard-pressed to find a PR person today who wouldn’t acknowledge the growing challenge of engaging journalists — other than perhaps the in-house communications teams at Google, Apple, Facebook, Amazon or Netflix who are more adept at fielding than pitching.

Media 28

Media Journalism Social Media Mobile 28

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. It also gives us a sense of community. Working with clients like these makes for stronger communication, more collaboration and lasting relationships. ILANA WEINBERGER, ACCOUNT COORDINATOR.

Conference 156

Conference Employee Retail Trends 156

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Community service.

Retail 40

Retail Radio Advertising Advertising 40