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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. After all, we are all about credibility. Now, the stakes are higher.

Corporate 338
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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. Adobe: Harnessing Data Power Adobe’s forecast of $221.8

Examples 116
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? It’s not about the logo.

Brand 284
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. Yet, nothing happens in a vacuum.

Banking 212
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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

Deirdre Breakenridge

Patagonia Community Board: Credit Ginny Lefler. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. A Guest Post By Sarah D.

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What Do Communicators Need to Know About Trust in 2021? Findings from the Edelman Trust Barometer

Solo PR Pro

But what is clear is that we are looking to our corporate leaders for guidance and leadership, now more than ever. Alicia Nieva-Woodgate is the Vice President Corporate Communications at USA Technologies Inc. The post What Do Communicators Need to Know About Trust in 2021? May this be the year we see true change.

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Managing the Aftermath of a Digital PR Crisis

5W PR

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. That doesn’t mean pandering.

Crisis 113