ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

Creativity 156

Creativity Meeting Advertising Advertising 156

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows. Where is it found?

Community 120

Community Guidelines Crisis Communications Instagram 120

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

Creativity 120

Creativity SEO Mobile Journalism 120

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? News is so important for communication professionals today, what is the TheSkimm’s approach to news sharing and keeping PR pros in the know? ” For me, theSkimm is an essential resource.

Interviews 329

Interviews Social Media Technology Resources 329

ImPRessions - Crenshaw Communications

JUNE 22, 2021

One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Twitter Spaces is seeking to offer a more inclusive environment.

B2B 405

B2B Social Media Media Twitter 405

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 174

Software Measurement B2B Training 174

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. The post How Paid And Organic Social Media Work Together appeared first on Crenshaw Communications. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. There has never been a more important time in our humanity or the world than now for responsible communication.

Trends 153

Trends Communications Ethics Corporate 153

PRSay

OCTOBER 15, 2024

Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate.

Storytelling 138

Storytelling Local Transportation Television 138

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Honest communication with clients about unexpected outcomes can foster trust. This helps improve your work and contributes to the growth and betterment of the entire digital PR community.

Creativity 99

Creativity How To Automotive LinkedIn 99

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 137

Internal International Communications Strategy 137

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 210

Writing Communications Marketing B2B 210

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209

Community Energy Crisis Internal 209

5W PR

JANUARY 21, 2025

This success stems from the focused, passionate communities these smaller creators build. Analyze comment sections to gauge authentic community interaction. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. Communicating Safety Standards Successful toy companies maintain transparent communication about their safety testing processes and certifications.

Company 78

Company Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. Customer communication has never been more important. In an uncertain situation, communication matters.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Wadds Inc.

FEBRUARY 15, 2024

The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship. This issue of when to take a stand versus when to remain silent is one of the most challenging contemporary issues in corporate communications.

Creativity 105

Creativity Government Financial Reputation 105

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. The same goes for the courses offered by businesses those double as community-building programs too.

Google 153

Google Course Survey YouTube 153

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. The experience of like-minded friends, or even strangers in the same social community, can be more credible than that of experts, and when a strong emotional component is present, it’s an argument for action.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania.

Examples 293

Examples Consumer Software Analysis 293

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. How do I give a voice to others?” There are countless ways.

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

But I think the PR community already knows this, even though we’re sometimes vague about our commitment. Students of color may not be counseled towards communications careers, and more importantly, when they browse the websites of major agencies, they’re not likely to see many executives who look like them.

Agency 219

Agency Transportation Industry Creativity 219

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Deirdre Breakenridge

OCTOBER 16, 2014

My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

The experience of strangers in the same professional community can be as persuasive as that of experts. The best programs work to create brand advocates through special offers and incentives, but also by building communities of regular customers. A social community where a brand interacts with fans and customers is an obvious start.

Storytelling 233

Storytelling Education Software LinkedIn 233