ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.

Employee 374

Employee Viral Small Business Travel 374

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Branding Brand 276

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. You create communication strategies that go hand in hand with your company’s business goals.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. However, they are looking for professionals with a couple of years of experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Google Doc with live notes [link].

Crisis 271

Crisis Branding Brand How To 271

Prowly

APRIL 11, 2025

One of the benefits of reputation marketing is a reliable community and strong bonds with customers. 1 Keep your fingers on the pulse of what people are saying Set up alerts (like with Google Alerts) to see what's being said about you online. Focus on local reputation marketing and communities. This one is about being real.

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view. That results in personalized and significant media opportunities affecting a specific community. Let us know on Twitter @crenshawcomm !

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. The post Why Good PR Matters More Than Ever appeared first on Crenshaw Communications.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Or, technology brands might plan now for ways to integrate with Google’s Santa Tracker, which in 2021 shared its code with developers to inspire them to create their own “magical experiences.”

Examples 293

Examples Consumer Software Analysis 293

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. . Understand SEO basics. Cultivate allies.

Reputation 185

Reputation SEO Web Community 185

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits.

Community 92

Community How To Marketing Data 92

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. This shift represents more than just a trendit’s a fundamental change in how organizations communicate their stories and values.

Branding 78

Branding Brand Storytelling Exercises 78

Cision

JUNE 1, 2017

Many communicators claim to have chosen this industry because they hate math. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Is it so good they can’t help but share it with their communities? Start Your Measurement Activities Today with Google Analytics.

Measurement 200

Measurement Analytics Google Data 200

Prowly

APRIL 11, 2025

3 Brand messaging Do all of your communications align with your brand values and brand image? Make sure you have a strategy on how to communicate to your audience that you're actively improving upon, respond to reviews and comments with care, and address customer concerns as soon as possible. To summarize?

Reputation 104

Reputation Measurement Report Branding 104

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Most shopping trips today start with Google. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Branding 185

Branding Brand Marketing Wireless 185

Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. These are words to live by when it comes to issues management and crisis communications. Google Alerts are a cost effective way to track what people are saying about you online. What happened and how?

Communications 119

Communications How To Crisis Survey 119

Melissa Agnes

JUNE 12, 2014

Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. Why we can’t rely on Facebook as a reliable crisis communications channel. We named it, The Crisis Show. Cruise ship crisis management.

Crisis 186

Crisis Crisis Management Crisis Communications Interviews 186

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Burrelles was founded in 1888.

Print 158

Print Newspapers Google B2B 158

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? These influencers take action on their own and likely are active on issues important to them in their own communities both online and offline. Want more great tips on improving your grassroots communication? on Wednesday, June 15 at 2 p.m.

Communications 120

Communications Social Media Meeting Public Affairs 120

The Proactive Report

OCTOBER 19, 2015

Communicate. Communication. Communication: PR is a communication function. Yes, everyone needs to be able to use email, messenger, texting and other methods of communicating, but our jobs go so much further. how to communicate visually. what kind of content Google likes. use Google Analytics.

Communications 100

Communications Training Web Analytics 100

Flack's Revenge

OCTOBER 24, 2018

Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. The company got pounded in the press (on top of other negative news) and wound up shutting down Google+. As the saying goes, the coverup can be worse than the crime.

Crisis Management 123

Crisis Management Crisis Employee Google 123

PRSay

APRIL 8, 2020

“Leaders should be trying to put themselves in the shoes of others to consider how the current situation might be affecting them,” says Stansell, chief communications officer for Children’s of Alabama , the pediatric health system based in Birmingham.

How To 193

How To Crisis Employee Resources 193

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve.

Trends 83

Trends Publicity Analytics Software 83

5W PR

JANUARY 31, 2025

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Remember that the most powerful stories often come from your own customers and community – look for opportunities to amplify these authentic voices.

Storytelling 78

Storytelling Branding Brand Sports 78

Shift Communications

APRIL 19, 2022

Hundreds of organizations — from healthcare IT, biotech and life sciences companies to tech giants like Amazon, Apple and Google — are expanding their offerings. Metaverse healthcare communications opportunities. Multichannel healthcare communications. In step with this, the digital health marketplace has exploded.

Healthcare 88

Healthcare Communications Consumer Community 88