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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

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On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

Deirdre Breakenridge

Jennie, her students (#DonohuePRCases) and the #PRStudChat community will cover several topics during this chat sponsored by @SpinSucks. To change the perception of the communications industry. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends.

Community 293
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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. What are some tips for working on an integrated communications team?

Nonprofit 387
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Measuring the Value of Earned Media

Cision

Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results. Other ideas include: Managing customer communities. Armed with this information, marketers can continue to build on that measured success. Is Earned Media Effective?

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Don’t forget that engagement can also be measured.

Community 206
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The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

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Measure PR Goals that Drive Real Business Results

Cision

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Many communicators claim to have chosen this industry because they hate math. Paid Media. Is it driving sales?