ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

MAY 11, 2022

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

Axia PR

AUGUST 17, 2020

Virtual press conferences are great ways to reach your audience safely. The way we communicate is ever-evolving and as technology improves, people are finding more ways to share messages on a broader scale to reach numerous audiences. One way is through virtual press conferences.

Conference 143

Conference Technology Report Communications 143

Onclusive

SEPTEMBER 17, 2018

Marketing and Communications are converging as PR has evolved radically over the last decade. Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PRSay

MARCH 11, 2021

Sitting in a conference room with co-workers. Technology has mitigated some of the impact of social distancing. For me, this pandemic has revealed something surprising — and it’s not about my hygiene; rather, I’ve discovered that the less we’re together, the more we communicate. To be fair, technology is only partly to blame.

Communications 196

Communications Conference Course Meeting 196

ImPRessions - Crenshaw Communications

MARCH 27, 2020

Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled with one’s team, all seated together. The post Zooming Into Coworkers’ Lives Is Revealing appeared first on Crenshaw Communications. TMI, I know.

Conference 310

Conference Meeting Interviews Crisis 310

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Deirdre Breakenridge

SEPTEMBER 26, 2014

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . If you’ve spoken at industry conferences, upload the video. The post 5 PR Tips To Promote Expertise On LinkedIn appeared first on Crenshaw Communications.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

Stuart Bruce

MAY 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

Conference 148

Conference Data Crisis Communications Corporate 148

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Shift Communications

OCTOBER 10, 2017

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. If a company is launching its new product at its own event or at a trade conference, the influential community members can play a role in shining a spotlight on the event before a captive audience.

Technology 157

Technology Product Launch B2B Facebook 157

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Why should I enter for awards? The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions. About Crenshaw Communications.

Communications 156

Communications B2B Web Conference 156

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

JULY 30, 2020

You are subscribed to numerous Slack channels for different accounts and are in constant communication with your team all day long. . You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. . How do you find yourself incorporating PR into your daily life?

Privacy 308

Privacy Conference Advertising Advertising 308

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. or “What was that even about?”. via GIPHY. ” #OnBrandPodcast. — PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Here are 10 takeaways from this most important industry conference: 1. Natan Edelsburg, COO, MuckRack.

Conference 110

Conference International Internal Storytelling 110

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Is there a worse feeling than sitting on a conference line or Zoom call waiting for someone to show up? Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. The post PR Tips For Navigating Interview Roadblocks appeared first on Crenshaw Communications.

Interviews 309

Interviews Product Launch Radio Media Training 309

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s a real art to crafting a compelling abstract, and I’ve learned a lot about that from our conference and awards team here. . The post Terms You Overhear During A PR Internship appeared first on Crenshaw Communications.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Melissa Agnes

OCTOBER 24, 2014

Disruption technologies integrated within crisis message strategies arising during Ebola crisis. Within this post, @kfreberg explores how WhatsApp and News Deeply are being used for communication and updates within the Ebola crisis. WhatsApp As An Ebola Crisis Communication Strategy. From The Crisis Intelligence Blog.

Crisis 218

Crisis Crisis Communications Conference Government 218

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

Conference 173

Conference Leadership Sports Policies 173