Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.

Trends 78

Trends Marketing Consumer Community 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 88

Survey Measurement Employee Retail 88

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. Media support also shows retail partners you will help drive their business.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

APRIL 27, 2016

Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. What are communication professionals doing differently today?

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. The group was reacting to what they see as “corporate coffee creep” and its impact on their business.

Brand 136

Brand Branding Local Hotels 136

Shift Communications

JULY 29, 2020

Now, returning means learning new ways to collaborate, communicate and lead while bridging the distance. This must all be clearly defined and communicated to help everyone embrace the new reality with positivity. Have you widened the aperture on the communities you serve and the impact you have on your team and the world?

How To 78

How To Retail Employee Community 78

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). ” Content that’s useful.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Read question 4. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

Instagram 98

Instagram Crisis Local Privacy 98

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Beyond PR

OCTOBER 28, 2016

What shareholder communications leaders can do to assure a smart UX for visitors is build/design your IR website to be responsive. One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Here are some examples of the sites we host. There are 29 questions.

Mobile 40

Mobile Study Construction Retail 40

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113

Sports Retail Local Report 113

Stephen Waddington

JANUARY 27, 2019

It provides data and insights about the content that people are consuming around the internet. There are powerful insights for internal and corporate communication. Read my analysis for the #FuturePRoofed community. ?? Currents spots white space for conversation and content Parsle.ly

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. examples being [link] and [link] ).

Comparison 40

Comparison Financial Study Retail 40

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan.

Automotive 66

Automotive Web Meeting Media 66

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mindful Marketing

NOVEMBER 16, 2018

Over five percent of the world’s population has permanent “ disabling hearing loss ,” yet few organizations consider those consumers’ special needs. One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen.

Education 50

Education Retail Sports Groups 50

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). Why: “In 2015, consumer expectations are going to continue to rise. And if you’ll be there, please come say “hi!

Web 40

Web Retail Twitter Print 40

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. The takeover of grocery and retail shelves by green and/or pink products is actually harmful. Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

Flatiron Communications

JANUARY 14, 2015

You’d be hard-pressed to find a PR person today who wouldn’t acknowledge the growing challenge of engaging journalists — other than perhaps the in-house communications teams at Google, Apple, Facebook, Amazon or Netflix who are more adept at fielding than pitching. FWIW, it still looks good in a frame on the executive’s office wall.)

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. 3) Connect: beyond a media contact database.

Software 118

Software Tools Publicity System 118