Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

DECEMBER 26, 2016

For example, if searches for two seemingly unrelated terms have correlated heavily over the past five years, you can leverage the Google Correlate charts and data in your pitches to prove to media contacts why they would want to cover both at the same time, and why that time is now. Think with Google. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Improve consumer personalization. Measure the impact of one channel on another. Increase your overall budget.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Instead, they ask that the focus be on polling retail executives.

B2B 147

B2B Data Retail Survey 147

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Every new channel reduces the friction needed for consumers to get what they want. Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Analytics Data Advertising 166

Prowly

MARCH 4, 2025

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Being precise in all communications is what drives results and 1 in 3 of our respondents agree.

Trends 104

Trends Reddit Pitching Data 104

Shift Communications

JUNE 12, 2017

No amount of quantitative data will ever answer the qualitative question, “ Why? “ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? We try to force answers which tell us what happened to also explain to us why. Why did a customer pick up the phone and call us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? The post B2B Marketers: Even more data is coming, are you ready?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace. Consumers expect more from businesses than that.

Trends 87

Trends Brand Branding Analytics 87

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc. Amanda Monroe. Vice President.

Media 100

Media B2B Data Pitching 100

Shift Communications

NOVEMBER 20, 2017

Consumer health and fitness. Consumer technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Shift Communications

AUGUST 2, 2017

Do the people who you’re interested in fit with the ethos of your brand and the target consumer you’re trying to reach? Make sure your homework reveals anything that a consumer might reflect on and see as a mixed message. Consider key factors like demographics, public persona, political opinions and more. Julie Staadecker.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

SEPTEMBER 12, 2017

Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? Sources of Great Data for Predictive PR. Social media data.

Analytics 92

Analytics Software Data System 92

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

OCTOBER 24, 2017

Here’s a small taste: Google Trends can spice up recipes for media : Thanksgiving and other holidays where food has a central role often create seasonal editorial opportunities for food related consumer brands. Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JULY 28, 2017

All outbound communications, including paid media, should align with your overall crisis messaging strategy. Crisis communications is not an area where you want to “set it and forget it.” When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MARCH 11, 2015

Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? Account Director, Consumer. Julie Staadecker. Twitter @jstaadecker. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 30, 2018

Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome. Not only do these machines need access to EMR data and claims data, but consumer data should also be considered when applicable for a holistic view. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JANUARY 5, 2015

In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. Behind the Scenes. Christopher S.

Marketing 60

Marketing SEO Advertising Advertising 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Savannah Whitman.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. Yes, we test all models on ourselves before offering the opportunity to clients.

Google 60

Google B2C Analytics Data 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

DECEMBER 16, 2015

It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker. The post 3 Google Analytics Issues to Correct for Better Data appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Chel Wolverton. Integrated Services.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62