Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Social Media 150

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. The content is easy to interact with and share, and can help transform a press release from a one-dimensional vehicle into a multi-dimensional communications asset.

Video 119

Video Communications Strategy Product Launch 119

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Online communication channels and social media have made it simple to identify influencers in any field.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

JUNE 21, 2018

B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. The post How Data-Driven Storytelling Drives PR appeared first on Crenshaw Communications. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results.

Enterprise 77

Enterprise Content Marketing B2C Data 77

Cision

FEBRUARY 25, 2016

Yet, only 37 percent of marketers say they have a documented content marketing strategy. Don’t worry; there is a solution that can alleviate communication professionals’ struggles and make their content more effective: the hub-and-spoke model. Is your organization headed toward failure without one?

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Sword and the Script

JANUARY 20, 2018

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 114

Case Study B2B Study Marketing 114

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. This helps you create better content and continue to optimize your existing content.”

B2B 74

B2B Content Marketing Trends Marketing 74

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Engage your audience with relevant, CRM-targeted communications. For pharmaceutical communications, Periscope is ideal for live streaming at patient summits or events.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Video 70

ISEBOX

FEBRUARY 26, 2016

Needless to say, Oktavia put the heat on her communications team to be ready to push out the story and get coverage the minute the FDA approves their drug. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. It was critical to beat the competition to the press. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Digital PR 100

Digital PR Enterprise Technology Internal 100

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. This is what companies like SAP do to move influencer marketing from an awareness model to one focused on demand generation.

B2B 136

B2B Brand Branding Marketing 136

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Execute a larger internal communications plan.

eBook 137

eBook Product Launch Software International 137

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Proof of B2B Marketing Value Does Not Start with the Competition.

B2B 121

B2B Marketing How To Survey 121

Cision

OCTOBER 19, 2017

Taking Cision’s blog, for example: because we cover several topics that help communicators identify influence, craft campaigns and attribute value, we could have a separate tab for each category or even each major topic under each category. You can create tabs for different themes of keywords, if you have them.

Brand 208

Brand Branding How To SEO 208

Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Give our services a try. Who Does PR Report Currently?

Report 122

Report Publicity Survey B2B 122

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. 36% “industry/professional online communities/social networks,”. Not content marketing. There is no silver bullet: B2B marketing today requires an omnichannel approach. 28% “peers/colleagues,”.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

FEBRUARY 12, 2019

The best answer I’ve found is as long as it takes to effectively communicate an idea. We learn to communicate visually – think of a child that draws pictures – before we learn to write. We use signs on public roads and highways to communicate complex ideas – yield, merge, no passing – with symbols. Analysis: . Imagery matters.

Blogging 126

Blogging Survey B2B Analysis 126

Cision

AUGUST 31, 2015

Here’s the blasphemous part of this post: some of the older live-video platforms may be more appropriate for communication professionals and marketers than the most buzzed-about apps. Cost – Varies from free to enterprise level. Cost – Free ad-supported to enterprise-priced. Mobile – Yes. The others.

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? 1) How long does it take to write a blog post?

Study 87

Study B2B Marketing Survey 87

Flatiron Communications

MARCH 25, 2015

We’d do it ourselves, but we’re smart enough to know we’re not experts in everything. :)” I’m mulling it over, but do I really need the kind of swag that an enterprise-driven SAAS company can offer? Content reigns supreme more than ever. And isn’t this what content marketing is all about?

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. “The The premier gathering of digital marketers on planet Earth!”. Content Marketing World Conference and Expo. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Waxing UnLyrical

JULY 11, 2019

But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Make your website design a priority.

Company 88

Company Brand Branding How To 88

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 143

B2B Trends Video Course 143

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. You should also note that this perspective is written from a B2B enterprise sale perspective. If you enjoyed this post, you might also like: Content Marketing *is* PR .

Measurement 128

Measurement Analytics Tools Survey 128

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. How many people saw our news?” A Fundamental Flaw. The Who Matters.

Media 73

Media Measurement Enterprise Television 73