5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

JANUARY 9, 2018

The National Association of Realtors, optimized their data-driven content to boost brand engagement. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. PR tech mentions. Image credit: Backlinko home page.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.

Advertising 334

Advertising Advertising B2B SEO 334

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too. But owned media — blogs, tip sheets, case studies, webinars, etc.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Software Education LinkedIn 233

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Content Marketing Pitching Blogging 127

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. White papers – a great way to demonstrate thought capital in long form to a particular audience. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. But it can be hard to generate innovative content ideas when deadlines loom daily. are always a useful way to generate content.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. The content is easy to interact with and share, and can help transform a press release from a one-dimensional vehicle into a multi-dimensional communications asset.

Video 119

Video Communications Strategy Product Launch 119

Cision

DECEMBER 5, 2015

In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Distribution.

Journalism 120

Journalism Branding Brand Content Marketing 120

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. Corporate communicators had to embrace the conversations. Inbound or content marketing became a top priority for Internet marketing. Want to create standout content? So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1.

Government 152

Government Survey Ethics Media 152

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Still, others opt to go headlong into a meaningful cause.

Branding 149

Branding Brand Healthcare B2C 149

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 148

B2B Marketing Survey Software 148

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper! Do you know what customers think about your brand? Images: badjonni , Franklin Heijnen ( Creative Commons ).

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing. PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Authors, experts, and academics. Top ways to work with influencers.

B2B 136

B2B Branding Brand Trade Shows 136

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority. In an increasing personalized marketing arena, data-driven PR stories can help create relevant content for highly targeted prospects.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Enter an awards competition. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Surviving a content tsunami. There is no shortcut to creating emotional engagement with content.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

FEBRUARY 25, 2016

Yet, only 37 percent of marketers say they have a documented content marketing strategy. Don’t worry; there is a solution that can alleviate communication professionals’ struggles and make their content more effective: the hub-and-spoke model. Is your organization headed toward failure without one?

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

5W PR

MAY 17, 2022

By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 68

Engineering Content Marketing Marketing Analytics 68