ImPRessions - Crenshaw Communications

JUNE 28, 2022

Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple. And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

Deirdre Breakenridge

APRIL 17, 2017

Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 156

Corporate Reputation Employee Policies 156

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! Across the corporate world, this is probably the most overused phrase. Groundbreaking/unique/one-of-a-kind . We’re proud to announce…. We live online now.

Course 418

Course Meeting Industry Corporate 418

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Corporate 370

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple.

Marketing 310

Marketing Corporate Product Launch Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Product Launch Agency 334

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. How does Propel stack up against Muck Rack ?

Software 159

Software Pitching SEO Tools 159

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176

Software Measurement B2B Training 176

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

Corporate 88

Corporate Communications Training Data 88

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. How to get employees to clearly communicate and make significant decisions during a crisis. Crisis Communication Effective communication is vital during crises.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Step Up—Or Step Back (Infographic) Symbolic pacing in communicative leadership. Please support my blog by sharing articles with other communications and marketing professionals. Thanks for reading. R., & Wageman, R.

Leadership 52

Leadership Communications Infographics Energy 52

Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

Reputation 158

Reputation Crisis Course Corporate 158

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

As Christine Arena, a former Edelman executive who resigned over its work for oil and gas clients, told The New York Times , “It’s a convenient thing, to say they don’t work for climate deniers, because none of the big trade organizations for fossil fuel corporations are saying they believe climate change is a hoax.”

Policies 309

Policies Creativity Reputation Groups 309

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

However, since on-air interviews are a different type of exchange, some producers are more flexible and may share the questions beforehand, and they will of course offer details about the interview’s direction. The post 7 Ways To Prep A CEO For A Broadcast Interview appeared first on Crenshaw Communications. In general, most don’t.

Interviews 280

Interviews Policies Course Training 280

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Most importantly, stay the course.

Trends 203

Trends How To Ethics Reputation 203

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. Location: New York City, New York. Hashtag: #CMC18.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception. Two weeks later she wrote a letter to staff which was promptly leaked to the press, of course. Toxic workplace threatens “Ellen” brand.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values.

Company 174

Company Conference Corporate Leadership 174

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

APRIL 1, 2021

The corporate presence is there, but through company executives and founders, not logos. And of course, Facebook is reportedly working on a Clubhouse killer of its own, which TechCrunch likens to “an extension of its Messenger Rooms” rather than a standalone app. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Melissa Agnes

NOVEMBER 23, 2014

This new anti-spam legislation applies to every person and organization communicating electronically to Canadians. In other words, CEMs may include most electronic messages sent in the course of business (including by not-for-profits and charities). It does not have to be a mass email. It can be one email to one individual.

Policies 263

Policies Crisis Crisis Management LinkedIn 263

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211