ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

FEBRUARY 3, 2025

As a tenured communications adviser and a die-hard Kansas City Chiefs fan, Ive witnessed how goal setting can transform not just a sports team but any organization. As communications advisors, its our role to guide executives in conveying these strategies and fostering a culture of goal-oriented excellence.

Energy 94

Energy Sports Engineering Strategy 94

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Yet 20-plus multinational corporations pledged to use renewable energy for 100 percent of their electricity. According to Gallup, only the U.S.

Leadership 156

Leadership Corporate Energy Government 156

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Takes the time to communicate through videos. Interacts frequently with followers.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values.

Company 174

Company Conference Corporate Leadership 174

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 137

Internal International Communications Strategy 137

Stern + Associates

FEBRUARY 10, 2023

But one thing I was recently thinking about is how much his accomplishments were relevant to what we at Stern – and in the communications field more broadly – do on a daily basis. Success in communications is not guaranteed. The post What Does Thomas Edison Teach Us About Success in Communications? Do we use them?

Communications 118

Communications Energy Course Groups 118

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Hitting the pavement first thing in the morning centers me and gives me the energy I need to tackle the day’s challenges. Make time to exercise. Pam Fultz, M.S.,

Exercises 176

Exercises Energy Groups Consumer 176

Wadds Inc.

FEBRUARY 8, 2023

You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. Its renewables and energy solutions business, which includes the trading of piped gas and power, generated less than 5% of the group’s profits. It makes sense.

Publicity 98

Publicity Communications Energy Financial 98

PRSay

JANUARY 11, 2021

I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. All of this growth in the communications infrastructure, and the communications ecosystem, is squarely in the purview of people with broad strategic communications backgrounds — and that’s PR people.

Energy 180

Energy Journalism Leadership Meeting 180

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. How Can You Determine How You are Seen?

Branding 231

Branding Brand Employee Data 231

Solo PR Pro

NOVEMBER 10, 2020

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

APRIL 28, 2020

Look at this in terms of not how busy you were, but how effective and in control you felt, and what type of energy you brought to each aspect of your day. Feelings of isolation can take over when you are absorbed in crisis and corporate communications work day after day. Rachel Kerstetter. And, hey, host a virtual happy hour!

Skype 212

Skype LinkedIn Energy Print 212

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Here’s what these top communications execs said they want and expect from an agency relationship. What do clients really want from their PR agency ? Unanticipated value.

Agency 120

Agency Public Affairs Energy Resources 120

Institute for Public Relations

JULY 1, 2023

This summary is provided by the IPR ESG & Purpose Research Library The Yale Program on Climate Change Communication researched American voters’ opinions on domestic climate and energy policies. A national survey of 861 registered U.S. voters was conducted April 18 – May 1, 2023. Key findings include: 1.)

Corporate 52

Corporate Energy Policies Survey 52

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. Adams is a PRSA member and president of PR agency NINICO Communications with offices in San Jose, Calif.,

Publicity 146

Publicity Newspapers Journalism Energy 146

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Melissa Agnes

MAY 20, 2015

and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management. We’re in the 21st century and 21st century stakeholders demand regular communications throughout a crisis. Broken trust. Share price drop.

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. The legend of Nora Purmort existed far before I ever met Nora. Free things!

Energy 128

Energy Corporate Agency Insurance 128

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. Red Bull is about masculine energy, pushing limits, and living boldly. appeared first on Crenshaw Communications.

Branding 136

Branding Brand Comparison Storytelling 136

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Yet one goal of all communicators – similar to the physician’s creed of “first, do no harm” – should be to avoid making the situation worse. But it also needed to stage carefully crafted communications with customers, stakeholders, and regulators, as well as a media announcement and plan for communicating mitigation of harm to those affected.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases.

Examples 116

Examples Retail Energy Product Launch 116

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Xcel Energy: [link]. Taste of General Mills , for sure.

Corporate 60

Corporate Blogging Insurance Insurance 60

Barokas

FEBRUARY 4, 2019

We give back to our communities with passion and energy. He started his career in communications for CART/Indy Car racing, tapping into his life-long love of the racetrack to build his PR chops. Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte.

Leadership 114

Leadership Energy Agency Local 114

Presspage

FEBRUARY 9, 2018

But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways. The team must communicate in the local language for each market. That begins with translating product information, business communications, and media collateral.

Energy 83

Energy Strategy Local Retail 83

Bianchi Biz Blog

FEBRUARY 17, 2022

Companies that seek a long-term PR firm partner with a stable, dedicated team that strives to maximize the credibility, impact and ROI of your PR / communications budget. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. In fact, we encourage it. Wastes time.

Agency 134

Agency Automotive Mobile B2B 134

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Bear in mind that a USP can hinge upon a superior product or service, but it can also be born in a strong corporate culture, a rigorous service orientation, an entrepreneurship story, or even a distinctive marketing campaign. It takes time and energy, not only from the PR agency or team, but from the client. But it can still stand out.

Energy 168

Energy Measurement Media Relations Local 168

PR in High Definition

MAY 12, 2020

ENGIE Impact , accelerator of sustainability transformation for corporations, cities and governments across the globe, has appointed Firefly Communications Group to handle communications in the UK, Germany and Belgium. We have ambitious plans for 2020 and we look to Firefly to support us in achieving our goals.”.

Groups 62

Groups Communications Energy Government 62