PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

Employee 189

Employee Communications Internal International 189

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Factors that influence corporate reputation are more complex and varied today than even five years ago. For their part, investors ranked social purpose as their second most important factor.

Reputation 162

Reputation Corporate Report Employee 162

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

Internal 218

Internal International Communications Employee 218

PRSay

MAY 26, 2021

Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.”.

Communications 172

Communications Groups Community Training 172

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JUNE 28, 2022

When there are fewer layers within the corporate structure, it’s easier to move up. The walls between practice areas mean there’s a disincentive to bring in staff from other groups even when needed. Objective advice is not always easy or organic in a politicized corporate environment. Entrepreneurial spirit.

Agency 351

Agency Creativity Corporate International 351

Maxim Behar

MARCH 26, 2024

In other words, we prefer honest and accurate professional assessment, which we communicate in detail with colleagues, and - if justified - salary increases rather than a one-time bonus for one project or another. Do you participate in various public and corporate social initiatives? In short - they're unlimited.

Groups 105

Groups Communications System Employee 105

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Earlier in my career, I developed content for a corporate intranet that reached 50,000 employees. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

International 188

International Internal Data Communications 188

5W PR

FEBRUARY 3, 2025

Organizations that invest in establishing clear values and maintaining consistent communication channels fare better when faced with public criticism. According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready.

Reputation 78

Reputation Brand Branding Crisis 78

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. With both proponents and skeptics of DEI, being clear about where your company is actually looking to improve – and how and where it is achieving results – is key to communicating a positive, beneficial approach.

Communications 133

Communications Ethics Corporate Conference 133

5W PR

OCTOBER 11, 2024

Corporate communications and public relations foster trust between organizations and their stakeholders. Building trust through corporate communications and PR requires a comprehensive approach. Proactive Communication Proactive communication is essential for building and maintaining trust.

Corporate 78

Corporate Communications Employee Crisis Management 78

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups International 217

Wadds Inc.

JANUARY 24, 2025

According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character.

Company 105

Company Ethics Reputation Leadership 105

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. The suburban communities have a vibrant manufacturing base. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility. Invest in relationships.

Local 216

Local Government Community Corporate 216

5W PR

JANUARY 26, 2025

The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy. This foundation allows external communications to flow naturally from real organizational values.

Strategy 78

Strategy Brand Branding Employee 78

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 117

Communications Corporate Government Energy 117

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

APRIL 1, 2021

In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. The corporate presence is there, but through company executives and founders, not logos. Clubhouse has been compared unfavorably to Discord, the group-chat app originally built for gamers.

Leadership 321

Leadership Conference Sports Meeting 321

Sword and the Script

SEPTEMBER 24, 2024

One study found roughly two-thirds of B2B marketers had no direct communication with customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. The consequences for marketing are dire.

B2B 142

B2B Case Study Study Conference 142

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.” PR is dead.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Stern + Associates

DECEMBER 21, 2023

This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. What Will Our Customers Think?

Communications 133

Communications How To Employee Corporate 133