Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM? LLM stands for large language model and its effectively the infrastructure that enables generative artificial intelligence (genAI) to work.

Pitching 129

Pitching Communications SEO Google 129

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Director of Communications, Yext. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Ronn Torossian

FEBRUARY 11, 2024

Building and maintaining a strong corporate reputation is both an art and a science. In today’s interconnected and information-driven world, a company’s reputation is a critical asset that influences consumer trust, investor confidence, and overall success.

Corporate 195

Corporate Reputation Consumer Company 195

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. As communicators, our team wasn’t just fighting a pandemic, we were waging a war — a war on misinformation.

Ethics 167

Ethics Social Media Education Resources 167

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. At work, employees want to share information quickly and broadly.

Communications 218

Communications Employee Video Google 218

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home.

Communications 193

Communications Corporate Crisis Reputation 193

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?

System 52

System Corporate Reputation Media 52

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.

Employee 190

Employee Communications International Internal 190

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. It’s important to help them feel less anxious and more informed. You must remain calm, gather the facts and make informed decisions.”. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says. Trust in all news sources has fallen to record lows.

Government 158

Government Report Survey Media 158

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences.

Marketing 310

Marketing Product Launch Corporate Viral 310

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee.

Communications 202

Communications Nonprofit Employee Local 202

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Mexico In a dynamic business environment, Mexico City stands out as a leader in the field of public relations and strategic communication in the country.

Marketing 101

Marketing Crisis Local International 101

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached.

Publicity 334

Publicity How To Product Launch Agency 334

Cision

AUGUST 1, 2017

When I finally received news that I had been accepted to a strategic communications internship for the summer, I was worried that it would not be worth it for me. Read on to learn why communications internships are extremely beneficial. An internship is a great way to meet with people already working in the communications field.

Communications 226

Communications Interviews International Internal 226

PRSay

MARCH 7, 2025

The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Creating transparent communication Transparency is the foundation of customer trust when communicating price increases.

Corporate 88

Corporate Leadership Communications Strategy 88

Agility PR Solutions

SEPTEMBER 12, 2024

The importance of safeguarding such sensitive information cannot be overstated with a bulk […] The post 6 data-privacy best practices to enhance your corporate communication appeared first on Agility PR Solutions.

Privacy 100

Privacy Corporate Data Communications 100

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. Associate Director of PR and Communications, Edmunds. Talia James-Armand.

Strategy 397

Strategy Measurement Data Analysis 397

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. This is why managing Information Security practices should be a top priority for most organizations, businesses, and teams around the world.

Software 135

Software Enterprise Data International 135

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Occasionally a corporate spokesperson inadvertently offers inaccurate information. What’s trickier is if a spokesperson lets a confidential piece of information slip out. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 151

Employee Communications Storytelling Corporate 151

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. Toronto is a rapidly growing city.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. With these in hand, you can construct a well-informed plan of action. The communication channels.

Internal 189

Internal International Data Communications 189

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

The information was useful and relevant, but the Ford’s op-ed mainly succeeded because it outlined the plan to get formula back on store shelves. Remember, it’s not about you Whether it’s a corporation or an entertainment personality, a self-involved apology is a turn-off. Both Drew Barrymore and Rep.

Publicity 343

Publicity How To YouTube Video 343

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles.

Report 310

Report Interviews Pitching Course 310

5W PR

JANUARY 24, 2025

The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style.

Social Media 109

Social Media Brand Branding Crisis Management 109

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve sometimes spent entire days monitoring the news, digging through databases for emails, scouring news sites for relevant articles, reviewing analyst reports, or finding public-domain information about a given topic. Sometimes outsiders lump PR, marketing, and communications into the same boat, because they all have similar job functions.

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Conference Pitching Writing Agency 368