PRSay

FEBRUARY 25, 2025

For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes. We have to stay the course. Neptune, senior vice president and chief communications officer at medical technology company Medtronic, said that, Adapting to an organization is wholly acceptable.

Communications 97

Communications Course Storytelling Journalism 97

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

PRSay

MARCH 11, 2021

And of course, we sit in lots and lots of virtual meetings, trying to look interested, engaged and “put together” as we smile and nod, wondering if anyone will notice that we didn’t wash our hair, brush our teeth or change out of those sweatpants we’ve worn since President’s Day. all from the comfort of our homes. When was Presidents’ Day?).

Communications 197

Communications Conference Course Meeting 197

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality.

Internal 398

Internal International B2B Construction 398

Deirdre Breakenridge

JANUARY 13, 2020

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.

Video 339

Video Sports Journalism Education 339

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. Above all, remember to be empathetic and compassionate toward the situation and the current socio-cultural environment, and to be clear in your communication.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

The downside, of course, is not being together in the same geography as often as we would like. . That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. appeared first on Crenshaw Communications. for three days for the return of our annual company staff retreat.

Travel 318

Travel Training Pitching Course 318

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Of course, choosing the right influencer is a prerequisite. There’s also vetting and due diligence.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Of course, the PR agency team can and should help its client develop, shape and communicate their story.

Agency 333

Agency International Internal Resources 333

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Step Up—Or Step Back (Infographic) Symbolic pacing in communicative leadership. Please support my blog by sharing articles with other communications and marketing professionals. Thanks for reading. R., & Wageman, R.

Leadership 52

Leadership Communications Infographics Energy 52

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. Purpose and values-based communications will become an essential part of the marketing toolbox. They don’t magically start with the new calendar.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! The post 10 Phrases To Delete From Your PR Vocabulary appeared first on Crenshaw Communications. Groundbreaking/unique/one-of-a-kind . We live online now.

Course 418

Course Meeting Industry Corporate 418

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Of course there are plenty of times when companies do not have any major announcements, but this doesn’t mean we sit back and wait for hard news to fall into our laps.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. Crenshaw Communications client Chili Piper is a prime example of a company that pushed traditional boundaries to launch the Citizen of our Planet (COOP) foundation. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

JUNE 28, 2022

Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple. And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications.

Communications 182

Communications Survey Education Leadership 182

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

The contextual value increases if the article communicates or supports specific messages, such as innovation or sustainability, or an origin story that makes the company stand out. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course.

Measurement 334

Measurement How To Retail Analysis 334

The Hoffman Agency

MARCH 4, 2025

Tight deadlines, the complex semiconductor industry, and the delicate dance of client-agency communication constantly kept me on my toes. However, during a workshop with CEO Lou Hoffman, he mentioned that people in communications tend to be people pleasers, perceiving constructive criticism as a personal attack.

Course 36

Course Leadership Construction Internal 36

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

Communications Conversations

NOVEMBER 12, 2021

4- Multi-media content creation for communicators (photo + video + audio). Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic. And sure, there’s news writing and video editing and courses like that as part of any J-School or strategic comms program.

Communications 155

Communications SEO Social Media Video 155

Deirdre Breakenridge

JUNE 14, 2017

What was the course that is the most helpful for you during your career/internship? in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. She started the PR track at the school and developed most of its PR courses. Describe your best PR professor.

Education 322

Education Community Course LinkedIn 322

Maxim Behar

JANUARY 20, 2025

Maxim: A government was successfully appointed, of course, chosen by the parliament, assembled from several political forces. And every minister, including the Prime Minister, of course, will have many contradictory opinions. The government should communicate. Host: A government has been successfully elected.

Government 64

Government Communications Policies Strategy 64

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

At these moments, a PR person should jump in and steer the conversation back on course. If there are follow-up action items, like more information or materials needed, of course, the PR person will own the coordination of it. The post PR Tips For Staffing A Media Interview appeared first on Crenshaw Communications.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Op-ed pieces and bylined articles are a staple in politics, but they’re equally effective for entrepreneurs and business leaders who want to communicate their ideas and build a reputation for bold thinking.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. The post A Cheat Sheet For Ad Tech PR appeared first on Crenshaw Communications. For anyone new to ad tech PR , it can be overwhelming to learn and understand. Need moral support?

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Of course, business leaders will attend relevant conferences even if they’re not speakers, but they gain extra prestige if they’re on stage, and being positioned with successful industry figures lends weight to their ideas and business brand.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 1, 2020

Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. The post How to Write a Pitch That Will Actually Get Read appeared first on Crenshaw Communications. They’ll pay attention to future emails or they may even come to you seeking input for stories.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310