ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate International 351

Deirdre Breakenridge

MAY 25, 2018

We are surrounded by an overwhelming amount of social media platforms, communication channels, and mediums of interaction, making hard to differentiate our unique ideas from messages that we have already seen. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas?

Creativity 171

Creativity Technology Social Media Travel 171

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

JULY 5, 2017

Cannes Lions 2017 — the Creatives Still Want to Change the World. The 64th Cannes Lions International Festival of Creativity is over! Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what.

Creativity 144

Creativity Internal International Industry 144

ImPRessions - Crenshaw Communications

MARCH 15, 2022

They should be able to deploy any of the communications tools at their disposal to get results. The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. It offers solid strategy and alignment.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . Offer honest feedback. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. Yet day-to-day expectations about level of contact, communications, cadence, and service levels are also important. The same is true of almost any PR agency or team.

How To 266

How To Agency Internal International 266

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

JULY 2, 2019

You can argue that it’s only in rare cases that it becomes a meaningful selling proposition or internal cultural statement. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. That happens far less often at an independent agency, where they are more likely to take creative risks.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The post AdTech Pubs Every PR Pro Should Be Reading appeared first on Crenshaw Communications. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. It’s a common term in dating, but when it happens in PR, a job based around effective communication, it’s particularly frustrating. Communicate with stakeholders . Our jobs are based around communication. Don’t take it personally .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. The post Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet appeared first on Crenshaw Communications.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

Creativity 98

Creativity Study Ethics Publicity 98

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Not surprisingly, few have to do with the intern topic.

Internal 122

Internal International Social Media Twitter 122

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

Creativity 120

Creativity SEO Mobile Journalism 120

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.

Communications 164

Communications Trends Nonprofit Radio 164

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Knowing that communication has no borders and boundaries. Understanding diverse environments internally and externally.

Big Data 250

Big Data Data Education Internal 250

Communications Conversations

JUNE 9, 2022

You probably wouldn’t repurpose every message your exec sends to employees through internal channels. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. 3 – Repurpose key messages to employees (at least the messages that aren’t confidential).

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

ImPRessions - Crenshaw Communications

MAY 11, 2020

Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well.

Data 234

Data B2B Survey Banking 234

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. One study found roughly two-thirds of B2B marketers had no direct communication with customers. Get creative and be sure the sales team is involved in developing the plays. Their duties include everything about the account post-sale. Marketing is no different.

B2B 140

B2B Case Study Study Conference 140

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 210

Writing Communications Marketing B2B 210

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “I guarantee your #PR is being counted as an anomaly by your marketing team if you’re not communicating w/ each other.”

Conference 120

Conference International Internal Data 120

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

International 134

International Internal Groups Employee 134

PRSay

OCTOBER 15, 2024

“If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C.

Company 66

Company Employee International Internal 66