Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Allyn Professor of Medical Optics When we think of communication, we don’t always consider the importance of speaking visually. Why Does a Creative Agency Use Moodboards? David Williams, the William G.

Creativity 52

Creativity Agency Survey Examples 52

PRSay

MAY 29, 2024

In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. Historically, Asian Americans have been underrepresented in leadership roles within communications. AAPI leaders have learned to navigate and dismantle these barriers and emerge as pioneers in communications.

Communications 87

Communications Leadership Community Groups 87

Steve Barrett on PR

JUNE 13, 2024

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

Creativity 147

Creativity Communications Marketing Blogging 147

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Creative minds can think alike. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. appeared first on Crenshaw Communications.

Agency 361

Agency Pitching Creativity Groups 361

Landis PR

JULY 29, 2024

Having a partner well-versed in national and local communications within these highly charged industries is vital to cutting through the clutter and making your messages known. Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

Prohibition

JULY 18, 2023

We sat down with award-winning author, communicator, and trainer, Andy Green , as he guided us through this complex process of self-discovery, demonstrating how a deeper understanding of our ‘why’ can enhance our personal and professional lives. It involves reflecting on our persona and how we present ourselves to the world.

Creativity 62

Creativity Tools Communications Publicity 62

PRSay

SEPTEMBER 30, 2019

Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. The French call it l’esprit de l’escalier — the wit of the staircase.

Creativity 119

Creativity Writing Training Meeting 119

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 118

Strategy Company Communications Insurance 118

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. They’re a goldmine of insights. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Maxim Behar

MARCH 26, 2024

Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. You can learn more about M3 Communications Group, Inc. In short - they're unlimited. Nowadays, that's not insignificant at all!

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Most have been replaced by creative digital marketing companies. Breakthrough creative. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 421

Agency Creativity Advertising Advertising 421

Contently - Strategy

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results.

Enterprise 77

Enterprise Content Marketing B2C Data 77

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

Meeting 52

Meeting Creativity Internal International 52

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. Second, my trend presentations usually tend to be a bit more pragmatic.

Social Media 186

Social Media Trends Marketing Media 186

Presspage

JULY 17, 2023

Navigating the challenges of global communications requires organizations to develop effective strategies that address the unique needs of operating on a global scale. By implementing the following strategies, organizations can overcome challenges and enhance their global communications efforts.

Strategy 78

Strategy Communications Local Tools 78

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. Having these tangible relationships builds an intern’s verbal and written, communication skills. .

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

JANUARY 23, 2019

This is an edited version of a post that first appeared on Clairemont Communications. Though public relations may seem unrelated to gymnastics, communicators can actually learn a few things from Ohashi’s perfect routine: 1. Just like in gymnastics, presentation is everything for PR professionals. Display your personality.

Communications 145

Communications Viral YouTube Creativity 145

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. So, this year, like last, I chose to present virtually. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. Finally, a couple caveats as you review the presentation below.

Social Media 163

Social Media Trends Media Creativity 163

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203

Publicity Marketing Advertising Advertising 203

Remote PR Jobs

JANUARY 30, 2024

However, excelling in this dynamic field requires more than just good communication skills. Quality Communication While quality communication is one of the most obvious skills needed to make it in PR, being a good communicator requires more than having a way with the written word.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

And to tell memorable stories, we need to understand how to make emotional connections with the audience, and to present a story that holds their attention. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Strong communication skills. It sounds like a no-brainer, but the truth is that communications people aren’t always excellent communicators.

Creativity 224

Creativity Agency Resources Measurement 224