Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Jason Sprenger: Jason Sprenger is the president of Game Changer Communications. … Read more.

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

NOVEMBER 24, 2015

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught. The post Can You Teach Creativity?

Creativity 150

Creativity Community Exercises Storytelling 150

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

NewsWhip

JULY 31, 2019

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip.

Storytelling 111

Storytelling Creativity Data Interviews 111

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 143

Creativity Storytelling Interviews Sports 143

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Storytelling 136

Storytelling Sports Software Mobile 136

PRSay

OCTOBER 15, 2024

While Benitez’s iPhone story was buried, he thought creatively and pitched a new story about how Michael Jackson meant different things to different people — a beloved child star to his mom’s generation, but someone who was often facing allegations for his generation. What is my storytelling technique?” he continued.

Storytelling 141

Storytelling Local Transportation Television 141

Cision

AUGUST 17, 2017

It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. With communicators under increasing pressure to prove the value of their work, the industry urgently needs a fresh new approach. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. These ladies all agreed: the question isn’t whether or not it’s good content, but if it’s in context.

Communications 209

Communications Policies Storytelling Groups 209

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Allow the agency creative freedom. And, share externally on all social media platforms and other communications channels. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. The post 3 Emerging Social Media Platforms B2B PR Pros Should Know appeared first on Crenshaw Communications.

B2B 405

B2B Social Media Media Twitter 405

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly.

Storytelling 107

Storytelling B2B Creativity Technology 107

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Feel young again.

Creativity 82

Creativity Communications Brand Branding 82

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Tie back communications and marketing efforts to business results. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Poor storytelling will make an entry dead on arrival. Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign. Judges read hundreds of entries, so the narrative must keep them engaged.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Ishmael's Corner

AUGUST 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When they do, the creative often lacks inspiration (to put it kindly). The headline is our attempt at inserting incongruence into the story. I’d like to think we’re an exception to the rule.

Storytelling 83

Storytelling Advertising Advertising Agency 83

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

Creativity 120

Creativity SEO Mobile Journalism 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

Communications 110

Communications Storytelling Analytics Web 110

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. The post How Public Relations Can Enhance AdTech Marketing appeared first on Crenshaw Communications. Strategic PR delivers many benefits for adtech brands.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JULY 18, 2023

Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Software Education LinkedIn 233

Cision

JULY 6, 2016

Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. What are you most excited for in your new role as content manager at Steinreich Communications Group? I’ve always enjoyed storytelling and writing. How can they overcome them?

Storytelling 180

Storytelling Writing Journalism Creativity 180

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Brand 246

Brand Branding eBook Leadership 246

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144