ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. A professional communicator is arguably one of the most versatile writers around. Yet many fail to apply the same rigor to client communications.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

JULY 24, 2015

Click here for your free white paper! Many countries are moving toward a Near Field Communication (NFC) payment structure, which would allow consumers to pay for goods by moving smartphones within a few inches of a payment device through mobile payment services such as Apple Pay and Google Wallet. Continued fraud concerns.

Mobile 120

Mobile Financial Retail Technology 120

Cision

DECEMBER 14, 2015

you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. Read our free white paper today! So, it makes sense that you would want your most important communications to be at the very top of your social pages (where people will go to pull information).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Don’t forget to plug the results into your crisis communication plan and your overall PR strategy as well. Update your crisis communication plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Use some of the points to create a white paper or take the byline in a different direction for a different audience. The post Leveraging Great PR Results appeared first on Crenshaw Communications.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Writing Pitching Video 159

Cision

JULY 2, 2015

Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority. Get your free white paper today and be on your way to a more data-driven PR strategy! Image: Katie Brady ( Creative Commons ). Improve consumer personalization.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Set rules for communication Before you hire and onboard freelancers, decide on a system that includes how you’re going to communicate with them.

Pitching 52

Pitching Interviews Employee System 52

Cision

NOVEMBER 19, 2015

Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Get help with our free white paper! Crisis plans should be centered on making communication readily available and easy to understand. Keep It Simple.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

Cision

DECEMBER 5, 2015

In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Get our free white paper now!

Journalism 120

Journalism Brand Branding Content Marketing 120

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 118

Survey Media Relations Corporate Communications 118

Cision

DECEMBER 19, 2015

Once McDonald’s pinpointed the public’s assumption that it had a secret contract with Coca-Cola, its communication team corrected the information and spread the real facts in a story that was distributed via social media. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ).

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

OCTOBER 27, 2016

What are some of the key components of a successful communication strategy? You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s no secret digital has changed the way we communicate. It’s not a sales pitch or creative that feels like a traditional commercial.

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. The post What PR Can Do – And What It Can’t appeared first on Crenshaw Communications. .” Every company has downtime between new product and other announcements.

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. Corporate communicators had to embrace the conversations. Read our free “How to Beat Content Marketing Overload” white paper now! (No Want to create standout content? No sign up!).

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

JULY 31, 2015

Establish a crisis communication plan now rather than later. Want even more crisis communication advice? Want to learn more about crisis communications? View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Get our free tip sheet now!

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. Listen on social to learn about your audience and how your brand can best communicate with them. Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

MARCH 16, 2016

Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. Learn how to use real-time tactics with Cision’s free white paper!

Wireless 120

Wireless Creativity Industry Agency 120

Cision

SEPTEMBER 4, 2015

Click here for our free white paper! Communicate Openly. Take advantage of these apps to directly communicate with your followers. When you communicate directly to your audience, they’ll feel a stronger connection to your brand. Images: Anthony Quintano , andreavallejos ( Creative Commons ).

Video 120

Video Film Training Creativity 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand? Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! You need to invest and over-communicate.”. And over-communicate they did. in crisis communications: Research, Action, Communication and Evaluation. Want more insights on how your brand can combat a crisis? That’s wrong. The takeaways? Be prepared.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). Maximize your efforts by implementing social listening!

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

JUNE 1, 2015

Martin Kihn , research director at Gartner, says many communicators shoot first, then ask where to aim. You’d choose the channels and communication platforms that are most likely to accomplish outcomes and reach audiences. Click here for our free white paper now! Images: Jarrod Carruthers ( Creative Commons ).

Measurement 120

Measurement Data Tools Instagram 120

Cision

MAY 18, 2015

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally amazing as those from day one. Unlike most drinks, this shot contained a lesson for communicators: different is better than better. Creativity is the ultimate technology. Overcome threats to communication.

Creativity 120

Creativity Analysis Communications Resources 120

Cision

NOVEMBER 21, 2015

First and foremost, brands should continue communication beyond the initial outreach or ask. Get our free white paper! Images: Rosmarie Voegtli , Mark Hillary , ruurmo ( Creative Commons ). Follow these four easy steps to strengthen your bond and meet your brand’s end goals: 1. Keep in Touch. Request Feedback.

Social Media 120

Social Media Analytics Reputation Creativity 120

Cision

NOVEMBER 19, 2015

The person in front of the camera doesn’t have to be the CEO or a member of the communication team. Get our free white paper today! Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Identify a company spokesperson. . He or she should be a leader that everyone rallies around. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

NOVEMBER 14, 2015

Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. Get our white paper today! Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). An ROI of $6.50 for each dollar spent. Form Relationships.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. But what about thought leadership content like blog posts and white papers? The call to action in the other two posts focused on a white paper published around the product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Stern + Associates

MARCH 10, 2023

Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic. If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper.

Publicity 118

Publicity Conference Leadership Measurement 118

Cision

AUGUST 17, 2015

This can include the integration of the communication team with all other areas of the company, providing communicators a better understanding of the issues and successes across the business. Thought leadership should be part of every company and should include information from communication professionals and other workers.

Study 120

Study Engineering Mobile Crisis 120

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). Drive that message home, and your publics will take action. Want to help your message stand out?

Employee 120

Employee Print Customer Service Local 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Learn how with Cision’s free white paper! We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another. Track competitors.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 81

Survey Industry Communications Corporate 81

Cision

JUNE 25, 2015

Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120