Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

Stuart Bruce

JANUARY 26, 2025

But what … Stuart Bruce - DeepSeek censorship deep dive to find the truth was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Crisis Communications 148

Crisis Communications Crisis Reputation Corporate 148

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

FEBRUARY 24, 2014

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. Crisis Communications' How do you practice?

Communications 236

Communications Crisis Communications Crisis Exercises 236

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Update your communications plan.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Stuart Bruce

DECEMBER 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.

Conference 148

Conference Measurement Crisis Communications Crisis 148

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

Solo PR Pro

MARCH 3, 2020

The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 92

Crisis Communications Crisis Communications Retail 92

Stuart Bruce

MAY 27, 2024

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future (..)

Measurement 103

Measurement Communications Crisis Communications Reputation 103

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Presspage

MARCH 5, 2025

Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. Heres everything you need to know to get your newsroom crisis-ready. Live feeds During a crisis, things can change in seconds. The good news? Weve got you covered. What's next?

Crisis 78

Crisis Communications Crisis Communications Tools 78

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 189

Internal International Data Communications 189

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Guidelines 78

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Stuart Bruce

AUGUST 29, 2023

Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications (..)

Crisis Communications 88

Crisis Communications Crisis Communications Reputation 88

5W PR

MARCH 28, 2025

Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 24, 2025

The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Creating Your Response Framework Successful crisis management requires both preparation and flexibility.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Axia PR

JULY 20, 2020

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

Crisis 127

Crisis Measurement Crisis Communications How To 127

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Measurement 109

Measurement Strategy Publicity Communications 109

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 158

Ethics Publicity Communications Crisis Communications 158

5W PR

FEBRUARY 17, 2025

However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

JUNE 28, 2015

In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. How to identify and measure results.

Community 140

Community Crisis Communications Crisis Management 140

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

5W PR

FEBRUARY 3, 2025

Organizations that invest in establishing clear values and maintaining consistent communication channels fare better when faced with public criticism. According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready.

Reputation 78

Reputation Branding Brand Crisis 78