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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Last year offered very few glory days.

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One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Axia PR

Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more. A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . These kinds of issues are challenging, high-stakes situations for any communications executive.

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Why Business Students Should Learn Strategic Communications

PRSay

With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. Fake news, cyber security, pandemic disease and natural disasters illustrate the demand for leaders who are skilled in strategic communications. But content variety remains.”.

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10 Networking Events for PR Professionals

5W PR

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Nonprofit groups and volunteers came with tools and know-how.

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