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Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market.

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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

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Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. The importance of internal crisis communications.

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Crisis Management Advice from a Retiring Pro: Rick Amme

Melissa Agnes

Editor’s Note: Rick Amme is a talented crisis management professional who, after decades of being “in the game”, has decided to embark on his next life adventure: retirement. Crisis Management Advice from a Retiring Pro. Crisis Management Advice from a Retiring Pro. Food for Thought'

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3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team. This is the team responsible for the organization’s crisis management and response.

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How to Develop a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process.

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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.