5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

MAY 25, 2020

employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health response to the novel coronavirus continues to impact organizations across the […].

Employee 169

Employee Crisis Communications Report 169

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Brand Branding Case Study 78

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Ronn Torossian

MARCH 9, 2020

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market.

Crisis Management 248

Crisis Management Crisis Employee Social Media 248

5W PR

OCTOBER 15, 2024

In crisis management , PR assumes a pivotal role. Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage.

Crisis 78

Crisis Crisis Communications Crisis Management Reputation 78

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis. Ignore the crisis … It’ll go away right? Today, speed is everything.

Crisis 264

Crisis Crisis Communications Film Training 264

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Learn and Adapt A crisis should be viewed as a learning opportunity.

Crisis 78

Crisis Brand Branding How To 78

Agility PR Solutions

JUNE 23, 2024

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company’s reputation, financial stability, and employee morale.

Crisis Communications 176

Crisis Communications Crisis Communications Financial 176

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 176

Employee Crisis Survey Study 176

5W PR

NOVEMBER 14, 2024

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Ronn Torossian

APRIL 3, 2023

In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation.

Internal 195

Internal International Crisis Communications 195

Ronn Torossian

MARCH 22, 2025

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

Analysis 195

Analysis Corporate Communications Crisis Management 195

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. Learning from the crisis.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. Braud says: “Stop trying to fight the crisis on social media.”

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Business Wire

MAY 28, 2020

One of the striking reactions to the crisis from many organisations has been to do nothing. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. So, it’s essential for organisations to focus on how to emerge stronger from the crisis.

Crisis 245

Crisis Blogging Employee Communications 245

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation.

Crisis Management 205

Crisis Management Communications How To Crisis 205

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We have witnessed tragic and terrifying events, but they represent a turning point in our history as a country and a business community. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Enlist employees. Plan for the worst. Keep people first.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Business Wire

APRIL 1, 2020

It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders.

Media Relations 350

Media Relations Blogging Media Crisis 350

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 189

Employee Skype Meeting Nonprofit 189

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. Combined, these factors are changing our communication habits. . The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Garland Stansell, APR, PRSA’s 2020 chair.

Communications 212

Communications Employee Crisis Policies 212

PRSay

MARCH 27, 2020

The COVID-19 crisis looms large in our personal and professional lives. But for business leaders, the question now becomes: Are we prepared to manage this crisis? But for business leaders, the question now becomes: Are we prepared to manage this crisis? Be sensitive and compassionate with employees. Photo credit: rido.

Crisis 204

Crisis How To Resources Employee 204

Ronn Torossian

JUNE 1, 2020

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. The post What Happens When You Wake Up to A Crisis? The post What Happens When You Wake Up to A Crisis?

Crisis 195

Crisis Employee Video Communications 195

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. 19, found that employees trust their employers far more than they trust governments or news media.

Crisis 151

Crisis Company Communications Government 151

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn.

Crisis 196

Crisis Crisis Communications Crisis Management Training 196

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

JULY 15, 2020

COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees create some semblance of work/life balance. What lessons can we […].

Crisis Communications 141

Crisis Communications Crisis Communications Employee 141

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104