ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Personalized communication is another emerging social media trend. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” “We offer great customer service/value/reliability.” So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? Change is interesting.

How To 310

How To Transportation Software Employee 310

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. Given that communications is our wheelhouse, it wouldn’t do to have a brand ethos diluted by the milestones that makes it great.

Company 267

Company How To Employee Customer Service 267

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse.

Technology 100

Technology Customer Service Retail Software 100

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Customer Support. Communications Manager, Mid-Market Internet Company. Don’t just take our word for it.

Media 195

Media Customer Service Enterprise Technology 195

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. PR pros are communicators. Emails are a great way to communicate, but they’re rarely the fastest. Emails are a great way to communicate, but they’re rarely the fastest.

Mobile 310

Mobile Meeting Customer Service Survey 310

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage.

Crisis 203

Crisis How To Exercises Crisis Communications 203

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. These developments suggest a future where AI is a regular part of everyday life, from customer service to companionship and household assistance.

Technology 78

Technology Healthcare Television Customer Service 78

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.

Community 102

Community Communications Case Study Customer Service 102

5W PR

MARCH 16, 2025

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

MARCH 7, 2025

Planet Fitness implemented an AI-powered marketing platform in 2022 that increased their email campaign click-through rates by 32% by delivering customized workout recommendations and class suggestions to members. This level of personalization extends beyond email marketing.

Marketing 78

Marketing System Data Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

Social Media 159

Social Media Media Airlines Customer Service 159

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

APRIL 5, 2025

This plan should outline specific procedures, responsibilities, and communication protocols for various crisis scenarios. Implementing Effective Crisis Communication Strategies Communication forms the backbone of successful crisis management. Internal communication proves just as crucial as external messaging during a crisis.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Cision

JULY 27, 2017

New mergers and acquisitions likely mean that your product line will expand, so ensure that your brand messaging is still on target to communicate what your business stands for. At Cision, many of our team members have worked at other technology corporations. Monitor the Online Chatter.

Brand 231

Brand Branding Employee Data 231

Onclusive

JUNE 29, 2018

Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Vice President, Marketing Technology. @Airbnb has no rooms. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” At the same time, the words vendors use have shifted.

Media Relations 179

Media Relations Media Print Software 179

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Where do you start to understand the client’s customer base and their social habits? That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Katie Lioy.

Technology 60

Technology Marketing Customer Service Tools 60

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Not all technology products have a secret sauce.

How To 194

How To Wikipedia Engineering Web 194

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Shift Communications

NOVEMBER 25, 2014

This is the greatest fear of every CMO I’ve ever met, that their marketing and communications programs are watering the sidewalk. Worst of all, you can’t figure out why – and the reason why may be because of something simple: you’re watering the sidewalk with your marketing and communications efforts.

How To 147

How To Advertising Advertising Customer Service 147

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Fortunately, a large portion of modern communication is now automated thanks to the incredible rise of chatbots. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Melissa Agnes

JANUARY 5, 2015

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. With so many new technologies and platforms, how should brands choose which ones to include in their communication strategy?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The post PR Tips For Stellar B2B Bylines appeared first on Crenshaw Communications.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Andy Gilman ended the day with his crisis communication boot camp. ” @agilman #xpotomac15.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The About Critical Mention.

Media 108

Media Radio Television Engineering 108

The Hoyt Organization

SEPTEMBER 10, 2024

They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. Great stories about a company’s products and services build trust, foster engagement, and drive adoption. While at it, speak the customer’s language.

Financial 104

Financial Real Estate Brand Branding 104