Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Share relevant results with other departments like customer service and marketing where you can. Track and Respond.

Measurement 120

Measurement Customer Service Data Education 120

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Read the free white paper today! The key is integration. Gain new ideas.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The post PR Tips For Stellar B2B Bylines appeared first on Crenshaw Communications.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

FEBRUARY 2, 2016

So what do communication and PR professionals need to do differently? With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Get our free social media strategy white paper today!

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. In addition to those automatic posts or promotions, throw in some fun photos of your products, some casual questions and interaction with others.

Social Media 120

Social Media Strategy Media Customer Service 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. B2B customers are people, so there’s every reason to think they can build attachment and loyalty to brands that help and engage them in real time.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 21, 2016

This algorithm fundamentally changes the way that brands will be able to communicate on Twitter in the future. If a communication professional or marketer was able to insert themselves into the Facebook timeline without paying to promote content, Facebook wouldn’t make as much money. Now Twitter is pay-to-play, too.

Facebook 120

Facebook Twitter Customer Service Advertising 120

Cision

APRIL 28, 2015

They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper! The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. What this means for you.

Employee 120

Employee Print Customer Service Local 120

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Click here for outside-the-box content marketing ideas in our free white paper!

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

NOVEMBER 17, 2016

How do you envision the future of communications and investigative journalism? What advice do you have for those looking to begin a career in communications? Automated customer service. A winning communications strategy needs a strong foundation. What will be changing? What will (or should) stay the same?

Journalism 120

Journalism Film Fashion Report 120

Cision

APRIL 5, 2016

Communication has shifted, and people are connecting faster and in more ways than ever. Sara Ghazaii, vice president, director of communications at the PR Council, says understanding digital is one the most important responsibilities of a communication professional today. Learn top tactics with Cision’s free white paper!

Sports 120

Sports Industry Customer Service Travel 120

Cision

NOVEMBER 30, 2015

What I want to do in this “Cyber Monday” piece is to look at five common misunderstandings about communicating with and converting digital and social customers. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Learn how with Cision’s free white paper! Now we have found a new medium through which to communicate. Measurement.

Media 120

Media Social Media Community Twitter 120

Beyond PR

OCTOBER 25, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed. And it’s only getting better. How Will The Latest Release of The Cision Comms Cloud™ Help You? Take a look below! .

Communications 73

Communications Analytics Analysis Data 73

Cision

NOVEMBER 16, 2015

I thought of this process in the context of communication professionals. Are there opportunities to simplify that will allow you to communicate more effectively at a larger scale? Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined.

Resources 120

Resources Measurement Technology Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Communications Conversations

FEBRUARY 1, 2022

And sure, there are many ways brands earn trust–customer service, CEO actions, and pricing just to name a few. But, as content marketing (and the social web) evolved, so did customers’ expectations. The chart below says it all. But, content marketing fits into that mix, too.

Privacy 88

Privacy Content Marketing Google Web 88

Shift Communications

JUNE 30, 2015

Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Are you set up to engage them quickly with customized information? Is your team responsive and personalized in their approach enough to impress?

B2B 60

B2B Analytics Google B2C 60

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. You can’t give people what they want unless you listen to them first. So, talk to your clients! Create surveys.

Content Marketing 58

Content Marketing Marketing Branding Brand 58

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

JULY 21, 2016

And it’s not just our marketing and communications teams that are called on to do this. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Branding 40

Branding Brand How To Employee 40

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Buzzstream

DECEMBER 11, 2024

I believe truly that too many of us are passive with outreach, with communication. Don’t hesitate to go into different channels and communicate right and reach out. We’re talking about white papers. The traditional PR team is doing the sales team and the customer service team are doing.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Cision

MAY 21, 2015

Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. The Communication Diva Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120