Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. Jen Berson ; Jeneration PR & Jeneration Academy DOWNLOAD THE FULL REPORT FOR FREE Trend #2: Data-driven strategies Did you know that 37% of the people we surveyed said they will be basing their strategy on concrete data ? Let's dive in!

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Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Old Way. Action Metrics.

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Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

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Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 7, 2014

Go download the guide “Measure What Matters Most” , bookmark Think With Google, and think. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Conclusion. Account Manager, Marketing Technology.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 17, 2017

As such, the future of business is in large data sets and the observations derived from the analysis. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.”

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Shift Communications

NOVEMBER 20, 2017

We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. For now, enjoy the newfound freedom, but don’t expect greater results if your content wasn’t already great. Christopher S. Methodology. The Fortune 10.

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Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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Analytics Google B2B Data-Driven PR 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Check out our PR measurement tool. It’s a measurement dashboard from our own Chris Penn that you can download and use now for the low price of $44.

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Measurement Data-Driven PR Analytics Data 60

Newsfile

JANUARY 30, 2024

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

MARCH 11, 2015

Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? Instead, we get quantifiable information that we trust and understand which the team can turn into meaningful stories for media.

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Analytics Data-Driven PR Measurement Google 60

Newsfile

JANUARY 24, 2024

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-driven PR Data-driven PR uses analytics to guide PR strategies.

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Trends Data-Driven PR Analytics Survey 52

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?”

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Data Viral Analytics Analysis 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Marketers and communicators are always looking improve results, to generate more awareness and revenue. Download your copy now! Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?”

Data 60

Data Viral Analytics Analysis 60

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. I talk about that a lot. I tried X, Y, Z, I tried this prompt.

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Digital PR How To Analysis Tools 62