Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Shift Communications

DECEMBER 26, 2016

The homepage generates Trending Stories in real time as they are happening, which PR teams can help use to optimize rapid response opportunities. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan. Casey Egan. Marketing Analyst.

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Google Data Pitching Tools 98

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

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Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.

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Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them.

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Data-Driven PR Infographics Data Trends 60

Prowly

MARCH 4, 2025

Email pitches? Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide. However, you can gather massive amounts of data and let AI process it for you. Attention-worthy subject lines?

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Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The post What PR Teams Love Right Now: Valentine’s Day Edition appeared first on Crenshaw Communications.

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Data-Driven PR Training Tools Data 212

Landis PR

JANUARY 28, 2025

Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests. Leveraging Data and Metrics Data-driven PR strategies ensure you focus on what works.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.

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Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

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ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is a mistake.

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B2B Data Retail Survey 147

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. That is a pure communication function right there. This could be a huge opportunity for PR Agencies in 2018.

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Trends Data-Driven PR Data System 124

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.

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Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 13, 2017

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

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How To Conference Pitching Software 131

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is where data-driven PR has a chance to shine.

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Data-Driven PR Infographics Pitching Data 60

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. How do we think about communities of influence? The red dots and the orange dots are different communities as well.

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Community Social Media Data-Driven PR How To 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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Analytics Google B2B Data-Driven PR 60

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

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Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.

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Analytics Google Data-Driven PR Training 0

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

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Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

AUGUST 9, 2017

A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story. Amanda Monroe. Vice President.

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Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Tracking Key Indicators. Derek Lyons.

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative. Amanda Loewy.

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Shift Communications

NOVEMBER 15, 2017

This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line ! Natalie Townsend. Account Director.

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Shift Communications

NOVEMBER 27, 2017

Your job application, your outreach, your pitch will be buried in the inboxes of people who won’t dig out until after the new year. cta] The post Public Relations Jobseekers: Act Before 2017 Ends appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Publicity Analytics B2B Agency 102

Shift Communications

OCTOBER 24, 2017

Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. One way to spice up the pitch is using Google Trends early on to identify other food related trends and tailor your recipe pitch accordingly. This makes it that much harder to stand out in both the reporter and public’s mind.

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Content Marketing Marketing Google Trends 74

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. If, like G.W.,

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Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

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Publicity Training Technology Data 85

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., Senior Account Manager.

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How To Case Study Conference Web 89

Shift Communications

APRIL 2, 2015

There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JUNE 25, 2018

Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program? We’ve found that clients are often more open to hearing new ideas – especially backed with data analysis – during this phase and we should embrace experimentation during times of planning.

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Analysis Conference Data Exercises 94

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work. Disinformation.

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Trends Data SEO Consumer 88

Buzzstream

MARCH 5, 2025

You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible. We had to ensure that we communicated that failure would be a part of this.

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Digital PR How To Analysis Tools 62