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Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Measure success.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-drivenPR. Data-drivenpitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
The homepage generates Trending Stories in real time as they are happening, which PR teams can help use to optimize rapid response opportunities. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan. Casey Egan. Marketing Analyst.
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them.
Email pitches? Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide. However, you can gather massive amounts of data and let AI process it for you. Attention-worthy subject lines?
Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The post What PR Teams Love Right Now: Valentine’s Day Edition appeared first on Crenshaw Communications.
Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests. Leveraging Data and Metrics Data-drivenPR strategies ensure you focus on what works.
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-drivenPR.
For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is a mistake.
DataDrivenPR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. That is a pure communication function right there. This could be a huge opportunity for PR Agencies in 2018.
SHIFT Communications, the premiere data-drivenPR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.
Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.
Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.
Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is where data-drivenPR has a chance to shine.
As marketers and communicators, we have focused relentlessly on the single influencer. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. How do we think about communities of influence? The red dots and the orange dots are different communities as well.
You may have noticed already that we talk a lot about data-drivenPR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.
As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-drivenPR will become commonplace.
From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-drivenPR professional, you want to showcase your analytics chops in every new business/sales presentation.
Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVENPR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.
A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story. Amanda Monroe. Vice President.
That does not mean we are left without resources to help define PR success and set the agenda for an even more data-drivenPR program in the New Year. Not all content is made for the sake of awareness, but that doesn’t mean PR shouldn’t leverage it appropriately. Tracking Key Indicators. Derek Lyons.
The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative. Amanda Loewy.
This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line ! Natalie Townsend. Account Director.
Your job application, your outreach, your pitch will be buried in the inboxes of people who won’t dig out until after the new year. cta] The post Public Relations Jobseekers: Act Before 2017 Ends appeared first on SHIFT CommunicationsPR Agency - Boston | New York | San Francisco | Austin. Christopher S.
Let’s face it though – if you’re pitching a turkey-themed recipe, odds are so is everyone else. One way to spice up the pitch is using Google Trends early on to identify other food related trends and tailor your recipe pitch accordingly. This makes it that much harder to stand out in both the reporter and public’s mind.
The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. If, like G.W.,
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.
For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-drivenPR Trends PR pros are using data-driven analytics to guide PR strategies.
What should you be pitching them exactly? How to Stay Top-of-Mind Post-Launch appeared first on SHIFT CommunicationsPR Agency - Boston | New York | San Francisco | Austin. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., Senior Account Manager.
There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Data-DrivenPR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'
Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program? We’ve found that clients are often more open to hearing new ideas – especially backed with data analysis – during this phase and we should embrace experimentation during times of planning.
For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-drivenPRData-drivenPR uses analytics to guide PR strategies.
With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work. Disinformation.
You and I actually spoke about this a bit before, but it sounds like I love this idea of data-drivenPR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible. We had to ensure that we communicated that failure would be a part of this.
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