Communications Data-Driven PR White Paper 
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. The bottom line: marketing communications needs to approach its understanding of data and metrics smartly.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
JULY 2, 2015
But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Get your free white paper today and be on your way to a more data-driven PR strategy!
Onclusive
SEPTEMBER 20, 2017
PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.
Buzzstream
MARCH 5, 2025
Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour.
Shift Communications
MARCH 17, 2015
In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. I mean safe. Nicole Bestard.
Expert insights. Personalized for you.
189 
Let's personalize your content