Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 124

Communications Crisis International Internal 124

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Dave Oates: Yeah.

Data 60

Data Privacy System Crisis Communications 60

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. An AI Council and Centre for Data Ethics and Innovation have also been established.

Internal 84

Internal International Ethics Communications 84

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Set up dedicated channels in a secure messaging app to ensure that executives and crisis team members have a safe way to communicate if your company’s email servers are offline or potentially compromised.

Crisis 146

Crisis Insurance Insurance Exercises 146

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 149

Analysis Tools Software SMB 149

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256

Airlines Crisis Privacy Case Study 256

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 132

Technology Study Communications Survey 132

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

Reputation 245

Reputation Airlines Automotive Software 245

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. You can only listen to so much given privacy settings and the way Facebook is set up. 3 – Using social listening to track employee posts and thought leaders.

Company 178

Company Reddit Employee Facebook 178

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. Let’s focus on employee privacy in the workplace.

Social Media 96

Social Media Privacy Media Training 96

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 109

Brand Branding Survey Customer Service 109

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Make securing patient data a priority. Figure out cross-generational communication — quickly.

Communications 60

Communications Insurance Insurance Privacy 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. How are its employees treated? What does it value? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency. Conversational commerce.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity.

Communications 63

Communications Healthcare Print Community 63

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The objectives should be clear as well as measurable.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation. As any industry becomes more competitive and specialized, asking the right questions will be essential to candidates and employees alike. The post Want To Work In Tech PR?

B2B 159

B2B Apparel Product Launch Agency 159

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What staffing are we going to do, our financial data, HIPAA issues? This includes what are our future plans?

Ethics 79

Ethics Privacy Data Financial 79

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Communicating why it matters to marketers was the first step in unpacking the challenge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. By 2020, some 87% of all vehicles in the U.S.

Marketing 79

Marketing Data Wireless Industry 79

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. This search would return Cision employees named Joan without the last name Osborne. 1 New Look and Navigation.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.” Until next time!

Pitching 70

Pitching Media Employee Privacy 70

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency. Conversational commerce.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 196

Writing Communications Marketing B2B 196

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? SXSW continued to show the connected work from the data on your wearable, to the delivery you may someday receive via drone, to the robotic housemate that may help you with your chores. Matt Trocchio.

Privacy 60

Privacy Hotels Film Data 60

Mindful Marketing

NOVEMBER 6, 2021

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

Facebook 73

Facebook Google Privacy Tools 73

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

OCTOBER 29, 2019

Prezly stores the data on an AWS server but it’s all transparent to site visitors: it looks and feels like your website. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. A great data divide. “I see a few things.

Marketing 193

Marketing Content Marketing Data Social Media 193

Shift Communications

JUNE 19, 2015

For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. Consumer Privacy Is Also an Issue. The FTC has awoken from slumber, and it’s taking the job of monitoring online communication and business practices seriously.

Guidelines 60

Guidelines Agency Pinterest Privacy 60