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The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity

Ronn Torossian

From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years.

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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

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Reputation Management and Digital PR

The Proactive Report

How can you create a well-executed digital PR campaign? Crafting a story around you and your product or service is essential and will result in far more effective communication with your audience. Some questions to ask yourself when thinking about your digital PR campaign: Who are you? What is your background?

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.

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Healthcare and Digital PR

Ronn Torossian

Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services.

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5 PR Trends for 2025: The Evolving Communication Landscape

The Proactive Report

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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