5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand.

Interviews 360

Interviews Government Report Pitching 360

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

Social Media 165

Social Media Study B2B Media 165

Onclusive

OCTOBER 19, 2021

Put all of the information you’ve gathered so far into a written business case document. The purpose of the business case is communication. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Sara Eberle.

How To 396

How To Measurement Writing Data 396

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

MARCH 28, 2025

Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.

Financial 78

Financial Technology Leadership Reputation 78

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

MARCH 23, 2025

Companies must not only comply with regulations but also communicate their commitment to safety and transparency effectively. These standards ensure product quality through consistent manufacturing processes, testing procedures, and documentation requirements. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To International 104

PRSay

FEBRUARY 12, 2021

The webinar’s moderator, Kirk Hazlett, APR, Fellow PRSA, is an adjunct professor of communication at the University of Tampa in Florida. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said. The downside “is that it exposes you to greater scrutiny.”.

Ethics 174

Ethics Communications Nonprofit Journalism 174

5W PR

APRIL 16, 2025

This process includes analyzing their technical knowledge, communication style, and ability to create content that aligns with the brand’s values and messaging guidelines. PR teams must vet potential influencers thoroughly, examining their past collaborations, content quality, and audience engagement.

Guidelines 78

Guidelines Brand Branding Marketing 78

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. That’s the communication we try to get out to voters. With the Nov.

Communications 186

Communications Video Social Media Facebook 186

PR in High Definition

AUGUST 28, 2024

” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! The quality of these brief documents varies greatly, and it’s a big discussion point in the PR agency world currently.

Agency 62

Agency Measurement Strategy Education 62

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. Sometimes outsiders lump PR, marketing, and communications into the same boat, because they all have similar job functions. PR is not marketing. So, they work together.

Conference 368

Conference Pitching Writing Agency 368

PRSay

MAY 4, 2022

How communicators can assist deaf talent. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent.

Film 157

Film Communications Media Interviews 157

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips . Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

PRSay

FEBRUARY 16, 2021

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times.

Communications 158

Communications Ethics Leadership Reputation 158

Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. Work to eliminate both accidental and intentional leaks.

Internal 156

Internal International Communications Employee 156

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MAY 15, 2020

If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. P.S.- Are you following the Crenshaw Communications Instagram account? The post How Instagram Can Work For B2B PR appeared first on Crenshaw Communications. Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. And the problem is well-documented; consider the following: Doc Searls , et al., This post is merely a musing. penned a book called The Cluetrain Manifesto.

B2B 142

B2B Marketing Content Marketing Web 142

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Conversely, if you’re talking to a journalist from a sophisticated trade or tech outlet, you’ll need to communicate at the level of its audience.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Prepare a briefing document with background information on the podcast and host, links to previous interviews, a list of potential questions and messaging to help the spokesperson get ready. The post Pitching Podcasts: PR Tips For Success appeared first on Crenshaw Communications. Finally, make sure your spokesperson is prepared.

Pitching 350

Pitching Interviews B2B Leadership 350

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Exercises Technology 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels set up for each client, and we can swiftly share links, images, and documents. UberConference. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

There are many different resources available for clean, professional and powerful digital documents. The post PR Tips On “Closing The Deal” appeared first on Crenshaw Communications. Make it look appealing. Decks should be both visually appealing and informative. Are you using a readable font? Is it all the same size and color?

Case Study 304

Case Study Infographics Energy Data 304

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. This is why we’ve invested so heavily in the Cision Communications Cloud. If you have any questions about today’s news, feel free to email me at askcision@cision.com.

Technology 227

Technology Data Big Data Measurement 227

ImPRessions - Crenshaw Communications

MAY 12, 2021

Guest post by Crenshaw Communications intern, Sarah O’Connell. With everyone being virtual, communication is far more important than before. If writing things down doesn’t work for you, create folders on your laptop for each account or project you have and save all documented notes for easy access. . Ask questions.

Internal 296

Internal International Agency Meeting 296

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. While we’re constantly communicating through Slack, setting a designated time with each team makes it far easier to review our work. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. While we’re constantly communicating through Slack, setting a designated time with each team makes it far easier to review our work. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Any communication will be far more effective if written clearly and concisely with the key news in the lead. The post In PR, Press Releases Still Matter appeared first on Crenshaw Communications.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Communication was a concern— what if I got stuck on something and it was more difficult to explain the problem remotely versus in-person? For me, they’ve changed even more.

Policies 250

Policies Mobile Agency Google 250