Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Empower Your Employees and Advocates. Who will respond?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” As a result, we’re an entrepreneurial group.

Agency 353

Agency Communications Marketing Leadership 353

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. It’s time to FEEL First in your communication.

Communications 297

Communications Ethics Travel Employee 297

PRSay

APRIL 26, 2021

When you’re in the business of communicating, what you say matters. Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience.

Education 217

Education Employee Training Community 217

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.

Employee 150

Employee Communications Storytelling Corporate 150

PR in High Definition

OCTOBER 25, 2024

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

Employee 62

Employee Strategy Measurement Energy 62

Ronn Torossian

FEBRUARY 8, 2021

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. The post Empowering Social Employees appeared first on. The post Empowering Social Employees appeared first on. They know more about the brand or service than the person on the street.

Employee 195

Employee Consumer Report Brand 195

Remote PR Jobs

JANUARY 14, 2025

As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also able to adapt to your teams work style.

How To 161

How To Training Crisis Communications Leadership 161

Ronn Torossian

MARCH 21, 2025

Learn why internal communications are vital for modern business success and how they drive employee engagement, collaboration and organizational growth The post The Critical Role of Internal Communications in Modern Organizations appeared first on.

Internal 195

Internal International Communications Employee 195

Ronn Torossian

MARCH 20, 2025

Learn how internal communications evolved from traditional top-down messaging to modern digital strategies that drive employee engagement and business success. The post The Evolution of Internal Communications in the Modern Workplace appeared first on.

Internal 195

Internal International Communications Employee 195

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Ronn Torossian

MARCH 22, 2025

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

Analysis 195

Analysis Corporate Communications Crisis Management 195

Agility PR Solutions

FEBRUARY 20, 2024

According to Deloitte, a […] The post 7 steps to creating an M&A communications plan for building trust with employees and customers appeared first on Agility PR Solutions. Now, that’s not to say that mergers and acquisitions can’t be transformative opportunities because they really can!

Employee 180

Employee Communications Publicity 180

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. The post At Crenshaw Communications, We Stand For Racial Justice appeared first on Crenshaw Communications. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Make a plan. Manage expectations.

Employee 374

Employee Viral Small Business Travel 374

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. Combined, these factors are changing our communication habits. . The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183

PRSay

MARCH 28, 2025

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

Policies 60

Policies Communications Employee Strategy 60

Ronn Torossian

NOVEMBER 9, 2023

Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. This communication is crucial for multiple reasons.

Internal 195

Internal International Corporate Communications 195

Ronn Torossian

FEBRUARY 5, 2025

Learn how internal communications build resilient organizations through transparency, employee engagement & effective leadership strategies in today's evolving workplace. The post The Critical Role of Internal Communications in Building a Resilient Organization appeared first on.

Internal 195

Internal International Communications Leadership 195

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Or it would be siloed in the HR department, who never spoke with PR or communications. Talented employees are attracted to a standout workplace experience.

Brand 333

Brand Branding Employee Engineering 333

PRSay

DECEMBER 30, 2024

What we have found is that LinkedIn is such an important external communications tool for executives, but its also so important for internal communications, she said. Many executives understand that their constituents are both employees and customers. Communicators can also share company news on LinkedIn.

LinkedIn 73

LinkedIn Communications Pitching Video 73

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. which is one of many companies giving employees time off to vote. Check Vote411.org

Communications 201

Communications Nonprofit Employee Local 201

Business Wire

AUGUST 11, 2020

Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together."

Retail 238

Retail Communications Blogging Employee 238

Ronn Torossian

DECEMBER 25, 2023

In the ever-evolving landscape of business and communication, corporate communication plays a pivotal role in shaping the perception of companies and fostering positive relationships with stakeholders. Embracing transparency and authenticity Transparency is the cornerstone of effective corporate communication.

Corporate 195

Corporate Strategy Communications Employee 195

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. Empower your employees and advocates with information and let them know when to escalate to others. Have a crisis plan (not just ideas). No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PRSay

JANUARY 29, 2025

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. A significant government initiative may disproportionately impact the communities you serve or represent.

Policies 151

Policies Government Community Leadership 151

Agility PR Solutions

JUNE 23, 2024

The situation starts threatening the company’s reputation, financial stability, and employee morale. The […] The post 4 reasons why a crisis communication plan is so important appeared first on Agility PR Solutions. Amidst such turbulence, one way exists to navigate these choppy waters and steer towards calmer seas.

Crisis Communications 180

Crisis Communications Crisis Communications Financial 180

PRSay

NOVEMBER 4, 2024

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Know your company’s values and communicate them.

Employee 78

Employee Policies Leadership Sports 78

Deirdre Breakenridge

JANUARY 13, 2020

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.

Video 339

Video Sports Journalism Education 339

Onclusive

SEPTEMBER 25, 2020

Understanding critical public conversations is key to building purpose-driven communication programs. How to ensure mission-consistent communication from all employees. Vice President, Global Communications. How a service-first attitude can help your team craft more compelling stories and pitches. Speaker Info.

Publicity 370

Publicity Measurement Data Employee 370