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The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.
Visit the April 2022 issue of Strategies & Tactics for more insights on employeecommunications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employeecommunicator to deliver messages free from assumptions. Adopt a new process?
Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Empower Your Employees and Advocates. Who will respond?
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” As a result, we’re an entrepreneurial group.
Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. It’s time to FEEL First in your communication.
When you’re in the business of communicating, what you say matters. Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience.
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. The post Empowering Social Employees appeared first on. The post Empowering Social Employees appeared first on. They know more about the brand or service than the person on the street.
According to Deloitte, a […] The post 7 steps to creating an M&A communications plan for building trust with employees and customers appeared first on Agility PR Solutions. Now, that’s not to say that mergers and acquisitions can’t be transformative opportunities because they really can!
Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.
With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. The post At Crenshaw Communications, We Stand For Racial Justice appeared first on Crenshaw Communications. Campaign Zero.
How to communicate effectively in a job interview? When answering questions, lean into your strengths to show you’re a valuable team member and a good communicator. For roles in public relations or communications, showcasing strong communication skills is most important. Next on the agenda is acing the interview.
The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Make a plan. Manage expectations.
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. Combined, these factors are changing our communication habits. . The same holds true for internal communications.
In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.
One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.
Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Garland Stansell, APR, PRSA’s 2020 chair.
Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. This communication is crucial for multiple reasons.
The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis.
From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation. Calibrate communication with empathy. If an employee has died because of COVID-19, then say so. Communicate at multiple levels.
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Branded content is king.
Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Or it would be siloed in the HR department, who never spoke with PR or communications. Talented employees are attracted to a standout workplace experience.
With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. which is one of many companies giving employees time off to vote. Check Vote411.org
The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Empathy is essential. Everyone gets a vote.
Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together."
In the ever-evolving landscape of business and communication, corporate communication plays a pivotal role in shaping the perception of companies and fostering positive relationships with stakeholders. Embracing transparency and authenticity Transparency is the cornerstone of effective corporate communication.
A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. Empower your employees and advocates with information and let them know when to escalate to others. Have a crisis plan (not just ideas). No brand is immune.
The situation starts threatening the company’s reputation, financial stability, and employee morale. The […] The post 4 reasons why a crisis communication plan is so important appeared first on Agility PR Solutions. Amidst such turbulence, one way exists to navigate these choppy waters and steer towards calmer seas.
A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.
Understanding critical public conversations is key to building purpose-driven communication programs. How to ensure mission-consistent communication from all employees. Vice President, Global Communications. How a service-first attitude can help your team craft more compelling stories and pitches. Speaker Info.
Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.
In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation. In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small.
Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business.
Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)
Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.
Laughlin, a former PRSSA president, is vice president of global employeecommunications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. She also delivered PRSSA’s keynote address.
This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.
Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee.
Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Internal team members and clients will appreciate the investment in proper communication and management. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.
Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.
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