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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Or it would be siloed in the HR department, who never spoke with PR or communications. Talented employees are attracted to a standout workplace experience.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel.

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Social media dominates the communication landscape. So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. The key is integration. Develop tailored goals.

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How is Enterprise Social Media Used by Employees?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Treem explored how emotions are expressed on enterprise social media and how an employer-moderated channel impacted employees’ displays of emotion. The researchers conducted in-depth interviews with 39 employees (e.g.,

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The Capitol Riots: A Crisis Communication Retrospect

PRSay

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

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3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

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