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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Photo courtesy of Unsplash.

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

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Take the “FEEL” Test First, Before You Communicate

Deirdre Breakenridge

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution. The post Why CEO Visibility Still Counts appeared first on Crenshaw Communications.

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No Going Back After COVID — Communications Trends for 2021

PRSay

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Empathy is essential. Everyone gets a vote.

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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Garland Stansell, APR, PRSA’s 2020 chair.

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story.