PR in High Definition

MAY 26, 2020

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. Meanwhile, Facebook is launching Messenger Rooms where you can chat in groups of up to 50. And that’s not all Facebook has been up to. Read more about it on Reuters.

Google 62

Google Privacy Conference Facebook 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

How are its employees treated? I’m not talking about a social media upvote or a Facebook “like.” Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. What does it value? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

JUNE 13, 2018

Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. million fake bank and credit accounts had been falsely created by employees.

Company 87

Company Banking Crisis Facebook 87

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. Transparency. Closed groups. Organize quizzes.

Social Media 61

Social Media Trends Media Instagram 61

Cision

NOVEMBER 10, 2015

Ian Greenleigh, author of “ The Social Media Side Door ,” recently answered a few questions on communicating with journalists on social media. Sure, if you find an opportunity to help a journalist with whom you’ve never previously communicated, do it. Journalists tend to follow one another on social. It’s not one or the other, either.

Social Media 120

Social Media Media Pitching Privacy 120

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands.

Facebook 73

Facebook Google Privacy Tools 73

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.” Until next time!

Pitching 70

Pitching Media Employee Privacy 70

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. If LinkedIn follows Facebook’s model, they will probably release a mobile feature in the near future.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you. Google has a long memory.

Guidelines 60

Guidelines Social Media Media Privacy 60

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. We’re starting to see more ethical issues with data and privacy, and what information is shared.

Ethics 79

Ethics Privacy Data Financial 79

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. However, for some organizations, they are an essential part of the overall public relations and communications strategy. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JUNE 19, 2015

For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. Consumer Privacy Is Also an Issue. The same is usually true if the endorser has been paid or given something of value to tout the product. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Cision

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. Then there’s the specific technical skills of media relations and internal communications.

Internal 68

Internal International Conference Public Affairs 68

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Is it valuable information around the customer journey?

Analytics 40

Analytics Crisis Data Measurement 40

Beyond PR

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 57

How To Instagram Social Media LinkedIn 57

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Newsfile

OCTOBER 10, 2023

Click thumbnails below to view Lesson Learned : Timely and proactive communication is vital when product safety is in question. Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal.

Privacy 52

Privacy Ethics Airlines Data 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 97

Social Media Marketing Media Creativity 97

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202