Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 140

Analysis Tools Software SMB 140

Stern + Associates

MAY 8, 2023

This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees. Increase Reach and Engagement When tactfully using relevant hashtags, posts are more likely to be seen by people who are interested in their industry or niche.

B2B 118

B2B Social Media Company SMB 118

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” They wanted to create an educational program on inbound marketing for HubSpot customers. After evaluating over 6.9

Course 116

Course SMB B2B Analytics 116

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. As I moderated, and listened, a number of common themes emerged. 5: You CAN do this yourself.

Corporate 104

Corporate SMB Banking Employee 104

Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187