5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.”

International 218

International Internal Communications Employee 218

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177

Employee Crisis Survey Study 177

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

PRSay

SEPTEMBER 27, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 190

Ethics Study Public Affairs Training 190

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” Is your point that your employees give back to the community? Don’t have a case study yet? Remember, they’re the most powerful form of human communication. Find a story. Find a story.

Case Study 148

Case Study Interviews Newspapers Employee 148

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types. “The

Employee 104

Employee Study Survey Leadership 104

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

5W PR

MARCH 29, 2025

As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.

Energy 78

Energy Education Employee Training 78

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger.

Crisis 78

Crisis Brand Branding Case Study 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

Consider a weekly or monthly spotlight on key employees on your page. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. P.S.- Are you following the Crenshaw Communications Instagram account?

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. Study competitors for differentiating factors. But, they’re not unique.

How To 310

How To Transportation Software Employee 310

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Identifying the target demographic allows for tailored communications that address specific needs and concerns.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. Before making the move to another time zone, it’s important to keep open communications with your team. A new location can bring a new time zone with it.

How To 272

How To Employee Meeting Internal 272

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done.

How To 309

How To Meeting Travel Employee 309

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

International 139

International Internal Communications Strategy 139

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s My career progression is to then become a leader of communications and PR more broadly. It’s also on you where I think just maybe a new person, a junior employee doesn’t necessarily connect that connect the dots.

SEO 62

SEO Study Brand Branding 62

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Everyone needs to start somewhere. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

5W PR

FEBRUARY 11, 2025

An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. The Power of Preventive Truth-Telling Rather than purely reactive responses, successful brands build trust through consistent, proactive communication.

Brand 78

Brand Branding Viral Training 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Institute for Public Relations

JUNE 4, 2024

This summary is provided by the IPR Organizational Communication Research Center based on the original study. An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times Dr. Linjuan Rita Men and colleagues explored CEO leadership communication during crises.

Employee 69

Employee Leadership Crisis Communications 69

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Thought Leaders/Employees Surpass CEOs in Credibility.

Study 120

Study Engineering Mobile Crisis 120

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

APRIL 2, 2025

The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America, Reuters Institute and more. Features have the bad reputation for being long.

Writing 97

Writing Newspapers Examples Training 97

Institute for Public Relations

OCTOBER 1, 2024

This summary is provided by the IPR Organizational Communication Research Center. Dr. Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.

Employee 77

Employee Corporate Survey Study 77

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. You have all of the information you need and the case study has rather impressive results; now what? Yet crafting a winning entry for a professional award can be daunting.

How To 254

How To Case Study Employee Industry 254

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144