Deirdre Breakenridge

SEPTEMBER 26, 2014

Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. Wanting to forge ahead with incredible energy and enthusiasm comes from within. My best advice is don’t stop.

Interviews 375

Interviews Energy Meeting Conference 375

Deirdre Breakenridge

NOVEMBER 27, 2018

When we tell our people to come into our offices with solutions, not problems, and when we let them know, via our words, tone, and energy, that we believe they have the ability to do so, we’re giving them a tremendous gift. Am I displaying courage? Courage is one of the most magnetic of leadership attributes. What do you have to lose?

Leadership 380

Leadership Energy Training LinkedIn 380

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Step Up—Or Step Back (Infographic) Symbolic pacing in communicative leadership. Thanks for reading.

Leadership 52

Leadership Communications Infographics Energy 52

5W PR

JANUARY 6, 2025

Distilleries can adopt various strategies, such as recycling, composting, and waste-to-energy conversion, to reduce their reliance on landfills. Carbon Footprint Reduction By harnessing renewable energy sources like solar or wind power, distilleries can significantly reduce their greenhouse gas emissions.

Transportation 78

Transportation Brand Branding Chemicals 78

PRSay

FEBRUARY 8, 2023

I’m a strategic communications professional located in Kansas City. As a communicator, my job is to impact and motivate an audience through a message, and there’s no better messaging stage than a sporting event. This same approach works for leadership communications, too. But at that moment, I had clarity. Demonstrate empathy.

Sports 164

Sports Communications Leadership Energy 164

PRSay

AUGUST 4, 2021

Organizations that communicate early with their employees, anticipate and manage change fatigue, and follow a change-management model will be more successful during this transition. Clearly communicate with employees early and often. Regardless of their size, all changes require people to expend energy.

Communications 157

Communications Employee Transportation Energy 157

Onclusive

AUGUST 3, 2020

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. The modern communicator is watching everything that is happening in the media. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Intangible factors like personal chemistry, charisma, and energy are top factors. The post PR Tips On “Closing The Deal” appeared first on Crenshaw Communications. Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. .

Case Study 304

Case Study Infographics Energy Data 304

Stern + Associates

FEBRUARY 10, 2023

But one thing I was recently thinking about is how much his accomplishments were relevant to what we at Stern – and in the communications field more broadly – do on a daily basis. Success in communications is not guaranteed. The post What Does Thomas Edison Teach Us About Success in Communications? Do we use them?

Communications 118

Communications Energy Course Groups 118

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

It is a community of living organisms in conjunction with the nonliving components of their environment, interacting as a system. These biotic and abiotic components are linked through nutrient cycles and energy flows. Yet there must be a better way to communicate what a company is doing with data and analytics.

Big Data 296

Big Data Technology Data Energy 296

PRSay

MAY 5, 2020

As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging. Many brands are refocusing their energies and their communications on COVID-19 responses.

Video 202

Video Film Energy Local 202

5W PR

NOVEMBER 4, 2024

Why Strategic Communication is Essential in the Evolving Venture Capital Landscape As the venture capital industry navigates these transformative trends in 2025, the role of strategic communication has never been more critical. Looking towards the new year, it’s time to capitalize on recent growth to drive a strong start.

Trends 88

Trends Healthcare Reputation Financial 88

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 137

Internal International Communications Strategy 137

NewsWhip

MARCH 6, 2024

NewsWhip works with an international energy provider to help them monitor live issues, understand the wider landscape, and automate how they support internal stakeholders with reports, digests and alerts. The challenge: When your insights team is receiving report requests from across the organization, how do you optimize efficiency and ROI?

Energy 78

Energy Internal International Company 78

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 117

Communications Corporate Government Energy 117

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. The post Top Tips For Approaching Cybersecurity Media appeared first on Crenshaw Communications. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

Stephen Waddington

JUNE 3, 2021

Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession. That requires qualifications, continuous learning, a robust code of conduct.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

MAY 5, 2022

Waking up on time and making sure to eat breakfast and get ready for the day (even if it means putting on a different pair of sweats) gives me energy and prepares me for the day ahead. The post How To Kill It As A PR Assistant appeared first on Crenshaw Communications.

How To 301

How To Writing Tools Energy 301

PRSay

FEBRUARY 3, 2025

As a tenured communications adviser and a die-hard Kansas City Chiefs fan, Ive witnessed how goal setting can transform not just a sports team but any organization. As communications advisors, its our role to guide executives in conveying these strategies and fostering a culture of goal-oriented excellence.

Energy 94

Energy Sports Engineering Strategy 94

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The post 5 Reasons Not To Cut PR In A Recession appeared first on Crenshaw Communications. Broadcast outlets and publishers also report headwinds , though the views are mixed.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

OCTOBER 17, 2024

“Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.

Energy 72

Energy Consumer Social Media Leadership 72

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. You need to learn how to communicate through social media. The smartest leaders will take this information and work on how they communicate through social media. Take the time to know us, especially on social media.

Ethics 218

Ethics Social Media Energy Interviews 218

PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. Being able to articulate the vision of where were heading you cant communicate those things enough, especially about big changes and big initiatives. Weve got all the expertise.

Nonprofit 110

Nonprofit Leadership International Internal 110

Melissa Agnes

JUNE 4, 2014

What types of negative situations could occur that your organization is responsible for managing and communicating throughout? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. Case Studies Technology and Crisis Communications' Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Deirdre Breakenridge

MAY 30, 2019

How can leaders communicate more effectively through social media? Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF) and is accredited as a Certified Professional Coach (CPC), Energy Leadership Index (ELI) Master Practitioner and a COR.E About #PRStudChat. Is PR Right for me? ”

Leadership 236

Leadership Community Energy Blogging 236

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

These sectors may range from education, government and energy to financial services, healthcare and insurance. The post 6 Things Cybersecurity PR Pros Should Do To Stand Out appeared first on Crenshaw Communications. If an industry depends on the Internet to operate, it will undoubtedly face cybersecurity challenges.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. Ensure Consistency in all Communications . At a high level, it’s important to establish: How you want to be perceived.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

DECEMBER 23, 2024

Transparency and Honesty Clearly communicate the sustainability commitments and certifications. Showcase specific actions taken to reduce carbon emissions, conserve resources, and support local communities. Offer comprehensive information on sustainable practices, such as waste reduction, energy efficiency, and responsible sourcing.

Travel 78

Travel Tourism Marketing Local 78

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Wadds Inc.

FEBRUARY 8, 2023

You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. Its renewables and energy solutions business, which includes the trading of piped gas and power, generated less than 5% of the group’s profits. Shell doubled its profit to $40bn.

Publicity 98

Publicity Communications Energy Financial 98

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

A thorough backgrounding takes time and energy, and that commitment doesn’t stop once the agency team is on board. The post 7 Questions To Ask Before Bringing On A PR Firm appeared first on Crenshaw Communications. Successful outcomes depend on many variables, one of which is timely access to decision-makers on the client.

Agency 234

Agency Energy Resources Internal 234

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Hitting the pavement first thing in the morning centers me and gives me the energy I need to tackle the day’s challenges. Make time to exercise. Pam Fultz, M.S.,

Exercises 176

Exercises Energy Groups Consumer 176

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. To attract and mentor diverse talent to the communications field, “the white man that’s in charge of everything needs to be a part of it,” Shelton said. How can PR agencies and organizations improve those metrics?”

Communications 126

Communications Comparison Energy Employee 126

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

Conference 113

Conference Communications Storytelling Social Media 113

Cision

AUGUST 10, 2017

Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. What are you most excited for in your new role as VP of Bollare Communications? What is the biggest PR lesson/most important lesson about communication you’ve learned throughout your career?

Energy 212

Energy Creativity Social Media Industry 212

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227