Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was drawn to the culture and energy here. I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

JUNE 25, 2019

Of course, communication plays a large part in a leaders’ success. With a passion for communication that builds bridges and genuine relationships, one question during the chat session stood out in my mind. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Neither can a communications counselor. Communications professionals are valuable resources.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

JANUARY 29, 2024

These are the things that you communicate and demonstrate.” In his own business manifesto, Biesenbach outlines his essential communications principles. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater.

Energy 128

Energy Leadership Meeting LinkedIn 128

The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Communications Conversations

JULY 24, 2019

Strategic communications. But, this will be the biggest component of the class, with the idea of the student presenting to the client their final communications plan and suggestions toward the end of the semester. Along the way, there will be lectures about the primary elements of a functioning communications plan.

Case Study 120

Case Study Communications Study Meeting 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Most earned media stories (what we call the editorial features and interviews that result from our efforts) take time to germinate, and an off-and-on strategy is a sure momentum-killer. The post Eight Best PR Practices For Startups appeared first on Crenshaw Communications. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. I want to help other educators experience how social media and digital communication can transform their students’ learning experience. A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant.

Education 224

Education Community Social Media Energy 224

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. Name : Michelle Egan, APR, Fellow, PRSA. Location : Anchorage, Alaska. Board nominee position : Treasurer. Alma mater : Boston College, B.A.,

Meeting 153

Meeting Leadership Energy Ethics 153

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Her research focuses on public relations management, ethics and integrated communication.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.”

B2B 158

B2B Leadership Marketing Software 158

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. But in all agencies, the importance of business communication can’t be underestimated. Be a good communicator. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. I get energy from that. Professional communicators are at the center of organizations like never before. It’s a great time to work in communications and I know our members will continue to meet challenges head-on. Alma mater: B.A.,

Meeting 148

Meeting Crisis Management Energy Resources 148

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I recall being enraged watching members of Congress take energy drink marketers to task for allegedly pushing their products on kids, then realizing that, contrary to what my client believed, it was really not being as responsible as everyone thought. But a grounding in the customer mindset is essential in today’s communications.

Agency 140

Agency Enterprise Retail Energy 140

ImPRessions - Crenshaw Communications

APRIL 29, 2022

It saves the next team member time, energy and a host of similar bouncebacks. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. The post The Best PR Agency Asset: Flawless Media Contact Lists appeared first on Crenshaw Communications. Make sure to remove them.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Yet one goal of all communicators – similar to the physician’s creed of “first, do no harm” – should be to avoid making the situation worse. But it also needed to stage carefully crafted communications with customers, stakeholders, and regulators, as well as a media announcement and plan for communicating mitigation of harm to those affected.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Here are the two most important questions to ask your crisis communication team during a real-time crisis: 1. Want real-time crisis communication tactics?

Brand 120

Brand Branding Crisis Communications Crisis 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

Or it can be a more subtle “win” – convincing a client to move on a bold PR initiative or salvaging an interview that went bad. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive. Being humble will help you earn the respect of your peers. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

5W PR

SEPTEMBER 4, 2023

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. Minimizing energy consumption, water usage, and waste generation in production. Social media platforms offer direct communication with consumers.

Fashion 78

Fashion Communications Branding Brand 78

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. And the energy is really addictive and contagious and just talking about it I miss it a little. Tony interviewed me when I was (obviously) 6 months pregnant. The legend of Nora Purmort existed far before I ever met Nora. Free things!

Energy 128

Energy Corporate Agency Insurance 128

Stephen Waddington

OCTOBER 4, 2022

The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand. Agencies invest considerable emotional energy and time in a new business. Bridgen is a Principal Lecturer in Public Relations at Sheffield Hallam University.

Pitching 117

Pitching Publicity System Energy 117

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview. It takes time and energy, not only from the PR agency or team, but from the client. SAP’s Craig Cincotta advises knowing the difference between a story and news.

Energy 168

Energy Measurement Media Relations Local 168

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives.

Pitching 0

Pitching Energy Media Relations Social Media 0

Wadds Inc.

SEPTEMBER 29, 2024

The study investigates the function's role from the perspective of corporate communications leaders and senior management. Corporate affairs is the management function that incorporates corporate communications and public relations. While ESG remains important, there's a more cautious approach to communications.

Corporate 98

Corporate Reputation Telecommunications Study 98

The Resolution Blog

NOVEMBER 17, 2015

At coveragebook.com, I’m in the privileged position to speak to many communications teams throughout Europe and the US; teams of all shapes and sizes. It’s through those conversations I have seen a new energy and more importantly, better results. I’m happy to report back that things have changed. FuturePRoof was born.

eBook 120

eBook Print Conference Measurement 120

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 99

Meeting Energy Local Media 99

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.

Radio 84

Radio Sports Marketing Local 84

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.

Radio 98

Radio Automotive Meeting Interviews 98

Barokas

MAY 28, 2020

Left unchecked, the effects of Zoom fatigue can become detrimental to work outcomes, particularly for communications professionals and spokespeople. Video conferencing demands excessive multitasking from the brain, and impairs humans’ innate ability to read nonverbal cues when communicating with others. Take a breather.

Video 97

Video Interviews Meeting Energy 97

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Most startups are pressed for resources, so it makes sense to prioritize by communicating your top goals and messages at the outset. Above all, be consistent.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

Journalism 116

Journalism Automotive Interviews Writing 116

The Stalwart Blog

JUNE 16, 2016

The universe is telling us that it’s absolutely essential we cool our jets when communicating regardless of form or function. As communication professionals we should take the lead as experts in anger literacy. Anguish so far beyond political theater that my laughter on Friday night feels like it happened years ago. Strategy 1.

Communications 60

Communications Chemicals System Exercises 60