Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.” Chances it’s frustrating and full of friction.

B2B 186

B2B Leadership Marketing Software 186

PRSay

FEBRUARY 27, 2025

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. He brings expertise in strategic development, membership growth and nonprofit leadership. How do you describe your leadership style? Weve got all the expertise.

Nonprofit 110

Nonprofit Leadership Internal International 110

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited. There was evident pride among the communications team members.

Energy 101

Energy Case Study Education Guidelines 101

PRSay

FEBRUARY 8, 2023

I’m a strategic communications professional located in Kansas City. As a communicator, my job is to impact and motivate an audience through a message, and there’s no better messaging stage than a sporting event. This same approach works for leadership communications, too. But at that moment, I had clarity.

Sports 164

Sports Communications Leadership Energy 164

PRSay

OCTOBER 17, 2024

“Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.

Energy 72

Energy Consumer Social Media Leadership 72

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. Yet 20-plus multinational corporations pledged to use renewable energy for 100 percent of their electricity. ” 2020 Brings A Leadership Test. When it comes to climate and energy, these companies are living in the real world.

Leadership 156

Leadership Corporate Energy Government 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

PRSay

AUGUST 4, 2021

Organizations that communicate early with their employees, anticipate and manage change fatigue, and follow a change-management model will be more successful during this transition. Clearly communicate with employees early and often. Regardless of their size, all changes require people to expend energy.

Communications 157

Communications Employee Transportation Energy 157

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values.

Company 174

Company Conference Corporate Leadership 174

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 93

Leadership Strategy Energy Advertising 93

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes. Have a cup of strong coffee and let your charisma elevate the energy of the event.

B2B 178

B2B Trade Shows Leadership Conference 178

PRSay

MARCH 13, 2024

NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Which would you rather read?

Energy 170

Energy Writing Community Training 170

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 180

Energy Journalism Leadership Meeting 180

Stern + Associates

FEBRUARY 10, 2023

But one thing I was recently thinking about is how much his accomplishments were relevant to what we at Stern – and in the communications field more broadly – do on a daily basis. Success in communications is not guaranteed. The post What Does Thomas Edison Teach Us About Success in Communications? Do we use them?

Communications 118

Communications Energy Course Groups 118

PRSay

NOVEMBER 10, 2020

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

Meeting 152

Meeting Leadership Energy Ethics 152

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

PR in High Definition

OCTOBER 25, 2024

With a fresh wave of talent, now’s the time to harness that energy and amplify it for maximum impact. So, as communication leaders, what’s our role in all of this? Every employee has influence, and you can tailor your approach depending on your communication goals. As comms pros, we know how valuable employee voices can be.

Employee 62

Employee Strategy Measurement Energy 62

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 197

Media Newspapers Google Energy 197

Cision

JUNE 22, 2017

MCS has been a driving force in healthcare communications over the past 30+ years, so I’m most excited for the opportunity to build on that legacy by steering us in the direction of success for the next 30 years. How do you envision the future of the communication industry, and how are you working to keep MCS Healthcare PR ahead?

Healthcare 266

Healthcare Analytics Agency Trends 266

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 125

Energy Leadership Meeting LinkedIn 125

PRSay

FEBRUARY 3, 2025

As a tenured communications adviser and a die-hard Kansas City Chiefs fan, Ive witnessed how goal setting can transform not just a sports team but any organization. As communications advisors, its our role to guide executives in conveying these strategies and fostering a culture of goal-oriented excellence.

Energy 94

Energy Sports Engineering Strategy 94

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. You need to learn how to communicate through social media. The smartest leaders will take this information and work on how they communicate through social media. Take the time to know us, especially on social media.

Ethics 218

Ethics Social Media Energy Interviews 218

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. What is your background?

Digital PR 246

Digital PR Reputation Employee Energy 246

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. There’s a natural incentive for us to make such announcements to show leadership and expertise. IoT’s vulnerability will take center stage.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. There’s a natural incentive for us to make such announcements to show leadership and expertise. IoT’s vulnerability will take center stage.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. The post Eight Best PR Practices For Startups appeared first on Crenshaw Communications. Embrace competition. Create content, content, and more content.

B2B 232

B2B Agency Energy Media Relations 232

Shift Communications

SEPTEMBER 23, 2022

You have revised the company’s strategic narrative and toiled away on an external communications plan. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Step one is to triage why the executives are reluctant to participate in external communications.

Communications 78

Communications Leadership Energy Storytelling 78

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron? appeared first on Firefly Communications.

Leadership 71

Leadership Employee Reputation Hotels 71

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Hitting the pavement first thing in the morning centers me and gives me the energy I need to tackle the day’s challenges. Make time to exercise. Pam Fultz, M.S.,

Exercises 176

Exercises Energy Groups Consumer 176

Deirdre Breakenridge

SEPTEMBER 9, 2019

Although I’ve shared some of the ways leaders are disappointing Millennials in previous posts, here’s the good news … you’re getting a few things right in your communication and it’s appreciated. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

JULY 24, 2023

My communication roots go back to high school as a newsletter editor and member of the forensics team. As a lifelong communicator, I count on three things: thoughtful questions, my gut, and the sanctity of the oxford comma. To be more present and mindful and to manage my energy, I constantly focus on my calendar.

Energy 148

Energy Meeting Writing Course 148

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Her research focuses on public relations management, ethics and integrated communication.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. To attract and mentor diverse talent to the communications field, “the white man that’s in charge of everything needs to be a part of it,” Shelton said. How can PR agencies and organizations improve those metrics?”

Communications 126

Communications Comparison Energy Employee 126