Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

Social Media 165

Social Media Study B2B Media 165

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Buchanan PR

MARCH 11, 2025

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Leadership needs to understand how content leads,” says Carlos Abler. Content is not just communication, it’s a product. Traditional marketing functions are no longer set up to win. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Hotels 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level.

Trends 333

Trends Industry Government Data 333

5W PR

MARCH 17, 2025

Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems. Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events. When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop.

Communications 171

Communications Survey Enterprise Radio 171

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . PRWeek Awards. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. The post How Data-Driven Storytelling Drives PR appeared first on Crenshaw Communications.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Convey a point of view.

Branding 196

Branding Brand Reddit B2B 196

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

Communications 109

Communications Employee Enterprise Local 109

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Of course the campaign promotes the brand, but it offers plenty of educational content that conditions the market for the CU’s products and services while actually helping the community in the process. Promoting leadership. Creating depth of message. Some products are complicated.

Branding 185

Branding Brand Marketing Wireless 185

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job.

Communications 118

Communications How To Banking Government 118

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. The post How PR Helps Turn Prospects Into Customers appeared first on Crenshaw Communications. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 119

Video Communications Strategy Product Launch 119

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 187

Enterprise Technology Tools Privacy 187

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Buena Vista Pictures (1995). Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. B2B PR conveys expertise. For B2B brands, expertise counts.

B2B 170

B2B Branding Brand Education 170

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Hotels 195

ImPRessions - Crenshaw Communications

JULY 28, 2023

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. This is what we do at Crenshaw Communications. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do? Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Branding Brand 100

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

On rare occasions, a journalist may get sidetracked or overwhelmed and forget to communicate. We manage thought leadership panels for B2B clients, and the best industry panels are well-attended, promoted, and covered by key media – but only if they show up! But it’s not live and the reporter isn’t answering emails. What happened?

B2B 159

B2B Interviews Enterprise Report 159

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If 70% of the attendees are from SMBs and startups, then it may not make sense for your enterprise-level executive to participate. As is true of the most compelling thought leadership content, speaker/talk proposals have to dazzle in order to be noticed. Pay-to-play or earned speaking engagement? Have a point of view.

Conference 136

Conference Enterprise Technology Financial 136

ImPRessions - Crenshaw Communications

MARCH 29, 2018

This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. Other episodes include Why Enterprises Still Tip-Toe Around The Cloud and Next-Generation Ssds With Kingston. They tend to fluctuate wildly.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Flack's Revenge

JULY 11, 2018

But as any good PR person knows, big ideas are incredibly important to the field and can be a game changer for your communications program. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud.

Insurance 204

Insurance Insurance Advertising Advertising 204