Deirdre Breakenridge

SEPTEMBER 1, 2016

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” Hope to “see” you on the 13th!

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Ethics Leadership Community Twitter 268

Agility PR Solutions

MAY 12, 2024

A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training.

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Ethics Communications Training Survey 184

Deirdre Breakenridge

MARCH 13, 2020

Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.

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Communications Ethics Travel Employee 297

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Public Affairs Crisis Management Training 203

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Ethics Communications Tools Analysis 164

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

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B2B Software Ethics Leadership 179

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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Advertising Advertising Privacy Ethics 157

Deirdre Breakenridge

DECEMBER 13, 2021

So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Do they extend farther than the communicators in your Marketing and PR Departments? Today, everyone is an Ethical Marketer. How are you elevating ethics at your company.

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Ethics Policies Leadership Employee 195

Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

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Ethics Interviews Media Print 195

Agility PR Solutions

JANUARY 2, 2024

Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness, and responsibility in all communications and actions.

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Ethics Publicity Communications 192

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

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Ethics Publicity Enterprise Groups 178

PRSay

SEPTEMBER 27, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

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Ethics Study Public Affairs Training 189

Ronn Torossian

FEBRUARY 4, 2025

Learn how PR professionals balance client interests with ethical responsibilities while managing transparency and building public trust in communications The post The Ethical Responsibility of Public Relations: Navigating a Fine Line appeared first on.

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Ethics Publicity Communications Crisis 195

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

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Ethics Reputation Corporate Industry 182

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

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Strategy Communications Reputation Measurement 370

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Ethics Training Social Media Leadership 169

PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

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Ethics Case Study Analysis Exercises 180

Deirdre Breakenridge

FEBRUARY 5, 2019

Modern Communicators need to FEEL and THINK before they communicate. When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

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Communications Ethics Groups Video 208

Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

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Infographics Communications Leadership Social Media 266

Agility PR Solutions

AUGUST 23, 2022

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

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Ethics Communications Marketing Meeting 127

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. They can identify subtle shifts in public opinion, track brand mentions across different languages, and measure the emotional impact of communications.

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Analytics Strategy System Ethics 146

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Ethics Publicity Communications Crisis Communications 158

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The impact of AI.

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Ethics Publicity Transportation Twitter 162

The Resolution Blog

MAY 18, 2021

We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. The post Ethics & doing the right thing in PR appeared first on PR Resolution — by CoverageBook.

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Ethics Public Affairs Interviews Publicity 156

Ronn Torossian

FEBRUARY 1, 2025

Learn how healthcare PR is evolving in 2025, from digital trends and data analytics to mental health focus and ethical communication strategies The post Healthcare PR Trends Today: Navigating the Evolving Landscape of Communication in 2025 appeared first on.

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Healthcare Trends Communications Ethics 195

Deirdre Breakenridge

SEPTEMBER 8, 2015

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. As always, we welcome your questions before or during the chat session.

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Ethics Community Newspapers Education 150

Stuart Bruce

AUGUST 28, 2021

Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme … © Stuart Bruce - PR ethics – PRCA and CIPR warn UK government to tell the truth was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations (..)

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Government Ethics Communications Publicity 158

PR in High Definition

NOVEMBER 22, 2024

By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. As AI continues to evolve, the responsibility lies with us to use it ethically and intelligently. The post My first encounter with an AI hallucination appeared first on Firefly Communications.

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Ethics Product Launch Data Trends 117

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

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Communications Skype Ethics Leadership 184

Agility PR Solutions

MARCH 16, 2025

Patients and stakeholders expect transparency, ethical communication, and a clear commitment to regulatory standards. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance.

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Healthcare Policies Publicity Ethics 110

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. Invest in communications experience.

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Government Survey Ethics Media 152

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Training Hotels 165

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. . Stay tuned for the winners, which will be coming soon. .

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eBook Infographics Ethics Study 339

ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. of Succession fame. Absolutely not.

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Communications Corporate Crisis Reputation 193

Wadds Inc.

JANUARY 24, 2025

Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. It relates to values, culture, behaviour, transparency and ethical conduct. It is about being good at what you do," said Younger.

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Company Ethics Reputation Leadership 105

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

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Ethics Industry Publicity Analysis 111