Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144

Analysis Tools Software SMB 144

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Branding 83

Branding Brand Marketing Ethics 83

5W PR

OCTOBER 18, 2023

Effective communication is crucial in the health and wellness industry. Health and wellness communication In the health and wellness sector , communication plays a crucial role in promoting well-being and safety. Clearly disclose any financial relationships with endorsers. Avoid overhyping or making unverified claims.

Branding 78

Branding Brand Crisis Communications Healthcare 78

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Branding 90

Branding Brand Marketing Ethics 90

Deirdre Breakenridge

SEPTEMBER 9, 2019

. “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. They are focused on and want to see social change. Takes the time to communicate through videos.

Ethics 218

Ethics Exercises Energy Corporate 218

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Gen Z demands a different PR communications approach than previous generations. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials.

Consumer 85

Consumer Social Media Education Advertising 85

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Why would any business leader try to connect with customers and prospects through media not seen as credible? We stress ethics and transparency.

Journalism 138

Journalism Survey Ethics Report 138

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. By September 2017, the Bell Pottinger firm had all.

Crisis 64

Crisis Ethics Financial Conference 64

Stern + Associates

FEBRUARY 20, 2023

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. Community-based partnerships between social workers and technology developers reframe innovation to incorporate a fuller spectrum of humanity , creating a more useful, equitable and joyful environment.

Local 118

Local Community Ethics Education 118

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Communicate regularly.

Reputation 159

Reputation How To Employee Financial 159

PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Sword and the Script

AUGUST 23, 2022

“Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Traditional outlets are usually run according to ethical journalism principles.”. “We

Survey 139

Survey Media Report Journalism 139

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms.

Publicity 167

Publicity Social Media Television Measurement 167

Remote PR Jobs

SEPTEMBER 25, 2023

Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media. Don’t Become Too Chummy With Journalists Unless your relationship dates back years, avoid being overly personal in your communication with journalists.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

MARCH 21, 2023

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They didn’t trust the bank.

Banking 81

Banking Financial B2B Web 81

Stephen Waddington

MAY 3, 2022

While they must be well managed and financially responsive, they seek to serve the public or a subset of the public. The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public.

Publicity 112

Publicity Construction Corporate Study 112

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Practice Effective Communication 7. Adopt Post-Call Communication 10.

Conference 52

Conference Government Retail Analytics 52

Reputation Specialist Michael Toebe

FEBRUARY 20, 2022

27 revealing a series of posts published on the conservative social media site Gab.com. She communicated slurs about Blacks, Jews, Latinos and other ethnic groups, in the name of free speech. Knowing it was important to communicate Mrs. Haskell’s views don’t influence him in his work, his response continued. “I

Reputation 52

Reputation Ethics Newspapers Financial 52

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. You can connect with her on LinkedIn.

Healthcare 90

Healthcare Ethics Software SEO 90

Sword and the Script

JANUARY 18, 2020

While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you.

Film 85

Film Ethics Employee Data 85

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. The idea of a ‘metaverse’ sounds exciting, but will it really be a better place?

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

JANUARY 12, 2021

Of course, they have a financial interest. In other words, multimedia can help communicate to a reader a reason to stick around and read your release. The press release service pays the media site every time they chose to include a press release – that’s part of what’s in the price tag when you buy a release.

Financial 87

Financial Video Survey Google 87

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? Why: What tools do you use to support your campaign goals?

Small Business 80

Small Business System Social Media Ethics 80

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. This is serious, but as communicators we need to be ready for them to turn their attention from ID fraud and political fraud to business and activist fraud. While we can maintain high standards of ethics, there will be some that don’t.

Ethics 23

Ethics Technology Financial Banking 23

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. However, for some organizations, they are an essential part of the overall public relations and communications strategy. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. He agrees, “PR now has the opportunity to do something about this.”.

Leadership 111

Leadership Publicity Government Journalism 111

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60