Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82

Ethics Community Conference System 82

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” You can’t handle the truth.”. Should we, or shouldn’t we?”…“What What do we say?”…“What

Ethics 73

Ethics Nonprofit Guidelines Exercises 73

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

Consumer 88

Consumer Brand Branding Ethics 88

Landis PR

SEPTEMBER 3, 2024

Roughly 10% of Californians work for nonprofit organizations (NPOs). These organizations advocate for marginalized communities, promote equity and create innovative solutions to societal challenges. Contributing to NPOs strengthens communities, promotes civic engagement, and supports economic stability. Let’s hope not.

Community 52

Community Nonprofit Corporate Financial 52

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. What is the most difficult ethical challenge you ever confronted? Are you working with XYZ nonprofit?”

Report 91

Report How To Ethics Nonprofit 91

PRSay

JANUARY 11, 2024

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Each year, I’m disappointed by submissions that omit crucial elements, such as a well-crafted communications plan or thoughtful insights and analysis. Always include your communications plan.

Case Study 95

Case Study Nonprofit Guidelines Ethics 95

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 82

Ethics Publicity Guidelines Government 82

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. I have focused my career on social justice with nonprofit organizations. After graduating from Texas Tech, I worked on Capitol Hill with a couple of nonprofits. It was virtual.

Ethics 80

Ethics Nonprofit Community Examples 80

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Don’t forget the other large potential job market for utility players: the nonprofit sector. This is true, particularly in small nonprofits. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

SEPTEMBER 26, 2016

“A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

AUGUST 13, 2020

During the 19 th century, abolitionists, suffragettes, temperance unions and labor groups acted as strategic communicators, using dramatic events, the news media and strategic alliances to influence opinion and bring about reforms. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 189

System Public Affairs Employee Nonprofit 189

Landis PR

JANUARY 10, 2022

Landis Communications Inc. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. If you are a dedicated self-starter looking for a communications or public relations job, look no further. LCI is a strategic, disciplined and effective communications agency.

Healthcare 98

Healthcare Policies Nonprofit Ethics 98

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work? How do you work through that?

Ethics 79

Ethics Privacy Data Financial 79

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. The ethics of how we are covering Kanye West. Why we need to update disclosure rules.

Ethics 51

Ethics Interviews Advertising Advertising 51

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

MAY 6, 2013

The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. We know the power of communication. ” With that responsibility comes a host of expectations.

Publicity 101

Publicity Government Crisis Communications Nonprofit 101

Waxing UnLyrical

MAY 24, 2018

The concept of newsjacking may be a few years old, but I still think it’s relevant today and tests the creative mettle of pretty much any communicator. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. . “Newsjacking” Still Works. Do the Right Thing.

Creativity 101

Creativity Storytelling LinkedIn System 101

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

Ethics 75

Ethics Nonprofit Guidelines Banking 75

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. I did a communications internship at Steamboat Springs Colorado and worked in the marketing department. Want to brush up on your basic PR skills? Get our free PR Starter Kit today!

Corporate 120

Corporate Journalism Nonprofit Television 120

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. How can people keep their jobs safe from AI?

Ethics 96

Ethics Privacy Radio Sports 96

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. Beth Kanter – @kanter.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

FEBRUARY 3, 2016

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

OCTOBER 10, 2012

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. Our challenge as communicators is to do just that… communicate.

Publicity 99

Publicity Ethics Nonprofit Local 99

Waxing UnLyrical

NOVEMBER 28, 2012

I spend a lot of time in my “Principles of Public Relations” class at Curry College introducing my undergrad Communication students to “my world” and the “R.A.C.E.” formula which defines the process of effective PR planning and programming as comprising research , action , communication , and evaluation. We make it happen !

Publicity 110

Publicity Nonprofit Banking Ethics 110

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. Looking back, I would have created a project plan that followed the RPIE method at AspenPointe, where I am currently the communications manager. Absolutely, yes.

Public Affairs 60

Public Affairs Education Analysis Study 60

Mindful Marketing

AUGUST 24, 2018

Nonprofit organizations seem especially open to employing shock, probably because they find it easier to rationalize it for what are arguably more noble ends, like alleviating hunger and decreasing smoking. The other involves ethics. In terms of shock, even if it works, should advertisers use it to combat domestic violence?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Waxing UnLyrical

NOVEMBER 11, 2015

Now, a gazillion years later, I’m at Curry College heading our Communication Department ’s Public Relations Concentration and introducing young men and women to the profession that was my own career for longer than some of their parents have been alive.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. As far as I’m concerned, we should use any means at our disposal, regardless of which “bucket” they fall into, as long as we’re doing it ethically and responsibly.

Internal 44

Internal International YouTube Nonprofit 44

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Any organization that fights for social justice and equality would be a great fit for her.

Sports 0

Sports Leadership Internal International 0

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. Have a sense of humor. Be persistent but polite.

Banking 40

Banking Ethics LinkedIn Financial 40