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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

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The Consequences of Misinformation

PRSay

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications.

Ethics 174
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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. But apparently that doesn’t play well on television.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. I started in cable television. One of the values of the PRSA Code of Ethics is honesty.

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What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167
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Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. PR practitioners honestly communicate accurate information.

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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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