ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Struggling to write creative content or come up with high-impact ideas for a new launch? Struggling to write creative content or come up with high-impact ideas for a new launch?

Creativity 174

Creativity Exercises Survey Writing 174

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Exercise control during the interview. This is why practice sessions are so important, and it’s a reason for a professional spokesperson to be involved in writing about the brand or product they represent, and to have hands-on experience with it.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Now they’re going to think about diet, exercise and all the things you’ve been talking about. “Be first. So how do you do health care content marketing?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Editorial Guidelines: Establish writing standards to ensure consistency across content. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. You don’t need it for this exercise.).

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Bloggers don’t have an editor. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Shift Communications

DECEMBER 1, 2014

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically.

Strategy 157

Strategy Airlines Exercises Corporate 157

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Crisis Communications Policies 107

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Shift Communications

DECEMBER 9, 2014

As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Read your writing through critical eyes, and make sure each word works toward your larger point.

Pitching 136

Pitching Writing Journalism Examples 136

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct. The post Dos & Don’ts For Winning PR Awards appeared first on Crenshaw Communications. Don’t forget to merchandise your wins.

B2B 168

B2B Video Exercises Infographics 168

Cision

MAY 3, 2017

Journalists want high quality content from brands so they can write better news stories. PR and communications professionals must also focus on relationship-building rather than spamming journalists with valueless promotional messages, which makes it harder for the media to do their jobs. ” He is right.

Brand 253

Brand Branding Government Ethics 253

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Condense Writing. Combine sentences.

Exercises 47

Exercises Marketing Writing Examples 47

PRSay

OCTOBER 25, 2021

At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. As a part of her course, McFarland engages students through the Privilege Bead Exercise. Sheena McFarland. Each bead represents a point of privilege. Photo credit: rawpixel ].

Exercises 133

Exercises Education Nonprofit Case Study 133

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison B2C Internal 136

PR for Anyone

FEBRUARY 21, 2024

Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation. Christina has found that regular exercise and the use of a weighted blanket have been instrumental in managing her own anxiety.

Exercises 130

Exercises Social Media Television Comparison 130

PRSay

JUNE 7, 2023

Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

Reputation 177

Reputation Measurement Exercises Pitching 177

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers.

Pitching 52

Pitching Interviews Employee System 52

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 80

Exercises Writing Facebook LinkedIn 80

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 90

Exercises Small Business Resources Writing 90

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

PRSay

APRIL 11, 2018

Last year I passed an important milestone in my career: I had 10-plus years of experience in communications. As an English major with a minor in communications, I learned most of my PR skills on the job. As an English major with a minor in communications, I learned most of my PR skills on the job.

Exercises 113

Exercises Corporate Ethics Study 113

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. Knowing how to communicate your why…. I repeatedly write about authenticity. Doing that internal work to discover that, helps with every aspect of your business. your story… the reason you are in business, will help you connect with people.

Exercises 130

Exercises Employee Corporate Pitching 130

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Come from a place of yes.

International 120

International Internal Exercises Ethics 120

Melissa Agnes

MAY 14, 2015

I knew the heart of the message I wanted to communicate, but taking a message that I typically deliver in a one hour keynote address, or even a three hour workshop, and condensing it down to 18 minutes was quite a challenge and an interesting experience to undertake. I’m not one to write out an entire script. Developing my speech.

How To 185

How To Crisis Management Crisis Exercises 185

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

Stephen Waddington

OCTOBER 3, 2017

I’ve writing this article in the first person but it isn’t necessarily personal. Escalation processes, formal channels of communication, time out and mediation, can all work. Like in so many areas of life, writing almost always cuts through. If that’s all you do, then it’s a useful exercise.

Communications 60

Communications Exercises Course Writing 60