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Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware! It’s frustrating.
The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light. Facebook was calling the shots.
Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1.
As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The role of the FCC and FTC is limited While the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) have some authority over social media, their roles are limited.
When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. Even Apple’s Tim Cook weighed in, saying he had no advice for Facebook CEO Mark Zuckerberg because he “wouldn’t be in that situation.”
Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook watchers talked about a “maturing” at the company.
Facebook stock is not doing very well. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that.
Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. In a recent report, Facebook is said to have … READ MORE ».
Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security.
At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Sometimes they do make positive changes, like Facebook’s plan to combat misinformation about COVID-19 vaccines. The news isn’t all bad.
Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. JIM WATSON/AFP/Getty Images.
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Is Facebook still a good place to invest in social media marketing? And Facebook, long the Goliath in the social world may be cruising for a bruising. What comes after social media?
And, I’m sure we’ll see tons of posts this week about how Ello is going to be the next Facebook. Through all this testing and “early adopting” (although, to Jeremy Pepper’s point , testing new platforms is something you owe to your clients), Ello isn’t going to be the new Facebook.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. When you check in to a place on Facebook; 3.
Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.
Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.
The Power of Finding New Ways To Communicate The Same Important Message. Analyzing the CDC’s Crisis Communication In U.S. TCIP #017 – Exploring Garden Grove Fire Department’s Social Media and Electronic Communication in Crisis with Thanh Nguyen. Is government paying enough attention to privacy in its mobile apps?
For more insights on Section 230 of the Communications Decency Act , PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation , a nonprofit digital rights group based in San Francisco. Everybody’s heard of Google and Facebook. Facebook is a multibillion-dollar company.
Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. c) Donald Steel.
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.
But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com.
But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. ” Sometimes it’s not just about top-flight communications strategy and crisis management, but good luck and even better timing.
View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!
The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Facebook & Twitter. For well over a year, Facebook has been trying various tools to curb the spread of misinformation. Government regulation?
It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.
A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy.
Back in 2014, I made a comment on Facebook about the movie Dear White People. But I do believe LinkedIn is important, and it may be beneficial for me to have at least one of the big accounts (Twitter, Facebook) for professional use. A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. That inspires me.
With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Transparency. Closed groups. Conversational commerce. Organize quizzes.
My wife shared a post on Facebook with me last night. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities.
Digital communication has become a war zone. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society.
2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. appeared first on Crenshaw Communications. The Losers.
Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. The post Top Adtech Conferences For PR Exposure appeared first on Crenshaw Communications.
Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. Is a crisis an operations problem or a public relations problem?
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.
In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.
I’m not talking about a social media upvote or a Facebook “like.” Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. Turning customers into fans. One diehard fan is worth a thousand casual ones.
I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook. It’s where I work.
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.
Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Facebook Messenger. It turns out that it was a shrewd move on Facebook’s part.
2 – Using social listening to listen to more than just Twitter, Facebook and Instagram. Not surprisingly, brands are listening on the big four platforms: Facebook, Instagram, Twitter and LinkedIn. First, Facebook is a closed social media environment, so I’m not sure how effective any listening effort is there.
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