PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics 141

Analytics Google Creativity Publicity 141

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., Workweeks and time zones.

Internal 147

Internal International Skype Meeting 147

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. Good internal communications helps manage change. Positioning must be backed with real evidence.

Banking 327

Banking Financial Employee Technology 327

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Google Doc with live notes [link].

Crisis 271

Crisis Branding Brand How To 271

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access. But so few PR people use this data. Nowhere else.

Analytics 136

Analytics Google SEO Data 136

Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. SOUNDBITE PERFORMANCE: Why message resonance is important.

Branding 370

Branding Brand SEO Engineering 370

Communications Conversations

OCTOBER 7, 2014

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. What are the specific problems facing employees when it comes to internal systems? Much of the file-sharing I do with clients these days happens on Google docs.

Employee 157

Employee Corporate Communications System 157

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Google Glass is still at a rudimentary stage. c) Donald Steel. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

SEO 339

SEO Reputation Local Consumer 339

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . At Crenshaw Communications, our team has developed and executed a number of high-impact PR programs across EMEA and APAC. Invest in your setup.

Internal 268

Internal International Agency Examples 268

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. Have you ever Googled yourself? Become a virtual intern. The post PR Advice For Recent PR Grads appeared first on Crenshaw Communications.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Before making the move to another time zone, it’s important to keep open communications with your team. For international meetings, remember that the world clock app is your friend. It’s important to note cultural differences across international time zones. Be transparent. Align with your coworkers. or Southeast Asia.

How To 272

How To Employee Meeting Internal 272

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? Here’s a screen grab: … Wow.

Internal 44

Internal International YouTube Nonprofit 44

Deirdre Breakenridge

MARCH 20, 2017

Now you are at a Google search distance from the future you. Through a simple Google search, you’ll find hundreds of articles on the topic. You manage your brand’s community on social media, interacting with people, talking and listening to them. PR professional development has never been this accessible.

Community 244

Community Social Media Course Measurement 244

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” Since the Fowler memo, Big Tech players like Uber and Google may think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages.

Corporate 272

Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Many focus on specific areas like channels or identity.

How To 241

How To Advertising Advertising Data 241

PRSay

MAY 28, 2020

As the panelists answered questions submitted by students and new pros eager to join the communications profession, some recurring themes emerged: Yes, you need a strong résumé, but relationships might be more important. “I At Google, almost half the people we hire come through referrals,” von der Weid said.

Publicity 204

Publicity Google LinkedIn Examples 204

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. My prediction is that social platforms will continue to morph, expand, contract and disappear following in the iconic footsteps of My Space and Google+. What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Internal Review and Feedback Internally reviewing the performance of your press release campaign is vital for refining future strategies and enhancing overall effectiveness.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

You can also choose to have your press release sent to regional, national, or international media. SEO value: Since Google made press releases nofollow links, SEO impact is less likely. appeared first on Crenshaw Communications. The post Press Release Newswire Services – Worth The Cost?

SEO 279

SEO Print Financial Product Launch 279

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit.

Data 264

Data Leadership Tools Advertising 264

Buzzstream

NOVEMBER 19, 2024

Journalist Communication There is also a difference between how digital PR and traditional PR interact with journalists. Traditional PR specialists will begin communications with journalists in parallel with the planning stage of their client’s campaign. Treat online relationships like you would real-life relationships.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Prowly

FEBRUARY 20, 2025

Their services include targeted distribution, multimedia support, and detailed analytics to help organizations effectively communicate their news. Their services include targeted distribution, multimedia support, and analytics to help organizations effectively communicate their news. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Authority – The third pillar for SEO success requires authoritative inbound backlinks with a correct internal linking structure. Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy.

SEO 203

SEO Engineering Google Examples 203