ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

International 147

International Internal Employee Mobile 147

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Crisis 78

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Corporate 370

5W PR

MARCH 23, 2025

Companies must not only comply with regulations but also communicate their commitment to safety and transparency effectively. Marketing claims present particular challenges under FDA guidelines. This starts with developing clear internal policies for reviewing all communications materials.

Publicity 78

Publicity Guidelines Education Consumer 78

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Branding Brand Guidelines 270

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 174

Measurement Communications Banking Survey 174

5W PR

APRIL 28, 2025

This plan should outline clear roles, responsibilities, and communication protocols before any issues arise. PR teams need pre-approved response templates, designated spokespersons, and established channels for internal communication. Establish clear communication channels where players can provide feedback and receive updates.

Crisis 78

Crisis Guidelines Community System 78

5W PR

JANUARY 7, 2025

Translate content into local languages to ensure effective communication. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Provide information and booking options in multiple languages to cater to international visitors.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Crisis Communications Plan. Develop relevant internal & external messaging pre-crisis and templates for post-crisis.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Sword and the Script

DECEMBER 8, 2020

Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it. Consider your audience and prioritize communicating with your employees. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play.

International 114

International Internal Employee Leadership 114

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis International Internal 149

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. There are three ways to approach overcoming this internal obstacle and gaining the required buy-in. This struggle is real.

International 133

International Internal Crisis Exercises 133

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling.

Writing 294

Writing Journalism Pitching Report 294

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines. Stop crises before the start.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

International 78

International Internal Communications Employee 78

5W PR

FEBRUARY 22, 2025

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

APRIL 22, 2025

The Johnson & Johnson Tylenol recall of 1982 remains a classic example of successful crisis communication , demonstrating the importance of transparency and quick action. The key to effective crisis management lies in preparation, swift response, clear communication, and systematic recovery efforts.

Examples 78

Examples Small Business Insurance Insurance 78

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

APRIL 12, 2025

According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Safety and Cleanliness Communication Modern PR strategies must address heightened guest concerns about safety and cleanliness.

Trends 78

Trends Strategy Publicity System 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Crisis Communications Policies 107

5W PR

APRIL 5, 2025

This plan should outline specific procedures, responsibilities, and communication protocols for various crisis scenarios. This includes analyzing both internal and external factors that could trigger a crisis. Implementing Effective Crisis Communication Strategies Communication forms the backbone of successful crisis management.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly. PR can set a strong foundation for any brand advocacy initiative when done right.

Branding 104

Branding Brand Employee Case Study 104

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Buzzstream

NOVEMBER 19, 2024

Journalist Communication There is also a difference between how digital PR and traditional PR interact with journalists. Traditional PR specialists will begin communications with journalists in parallel with the planning stage of their client’s campaign. Target the top, most influential ones in your niche.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. Increase coordination internally and with third parties.

Report 176

Report Company Government Conference 176

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Onclusive

JUNE 28, 2017

“One of our best practices is reporting in a way that shows a clear return on investment for 3M activations, which ensures that the results tie back to the business objective and communications strategy,” said Branch. Adhere to internal communications guidelines when possible. Demonstrate connectivity. Less is more.

Report 150

Report Marketing Guidelines International 150

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Corporate 195

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60